SYS-CON UK Authors: Salvatore Genovese, Jeremy Geelan, Jamie Matusow

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Mobile IoT: Article

Sony Ericsson Introduces Z520a To US Market

With Bluetooth and Cool Curves: A Camera Phone that Works Worldwide

"Whether talking on the phone, taking photos or playing 3-D games, consumers will be doing it in style with the Sony Ericsson Z520a," said Urban Gillstrom, president of Sony Ericsson in North America, as Sony Ericsson today announced a fashion-conscious camera phone that works worldwide.

 "The new Z520a is specifically designed for the hip younger generation, particularly young women, who want their phone to be an expressive and stylish accessory," Gillstrom added.

The high-tech features of the Z520a, a quad-band handset, are housed in the sleek body of an elegant clamshell, creating a small and inviting camera phone that fits in the hand as easily as it does in a pocket or purse. 

The phone includes a media player supporting MP3 and AAC standard file formats to listen to tunes through the built-in speakerphone or portable handsfree earphones as well as play, download or stream video content.

Accessories for the Z520a include a range of Bluetooth wireless headsets, car hands-free kits and a hand strap.

The handset is packed with features including:

  • Bluetooth
  • special light effects
  • a VGA camera
  • media player
  • 3D gaming
Style-Up covers for the Z520a are available in a range of colors including Pale Blue, Sandy Grey, Ceramic White, Espresso Brown, Peach, Mint, Pale Yellow and Pale Pink.

The Z520a will be available for North American consumers in the third quarter of 2005.

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