|By Business Wire||
|June 9, 2009 09:05 AM EDT||
SL Corporation®, a leading provider of real-time monitoring, analytics and visualization software, today announced that Gazillion Entertainment, a leading developer, publisher and operator of massively multiplayer online (MMO) games, is using RTView™ enterprise-wide across all projects to monitor and analyze gameplay. The Gazillion studios are taking advantage of the flexibility of the RTView platform to provide their varied teams with customized, real-time visibility into the multitude of different events that impact their customers.
For MMO games, the ability to respond to customer interests in real time can be the difference between a successful property and one that reacts too slowly and fizzles. Understanding gameplay – knowing where critical players are at any given time and how they’re interacting with the property and organization – is of paramount importance.
There are a myriad of requirements from different departments to understand customer gameplay. For example, requirements vary widely for game designers during play test sessions, marketing executives during promotional periods, and customer service representatives during in-game events. The flexibility of the RTView platform enables Gazillion to provide these different teams the right level of visibility to the right information in real time. Moreover, by combining the millions of real-time gameplay events with data sources from billing, customer service and other systems, RTView can provide all team members with the full picture of a player’s experience.
“The RTView platform is a real-time visibility mashup toolkit,” said Marc Masnik, vice president of IT and Game Operations for Gazillion Entertainment. “Not only can we involve the wide array of real-time data feeds necessary to meet requirements across all of our varied projects, we can also accommodate different access points and security layers, and present information in exactly the way each team needs to see it to best respond to customer interests. SL has proven over their 25 years of experience to be uniquely capable of ensuring that we, along with our IT partners, have complete visibility into what drives our players.”
RTView currently provides Gazillion’s studios with real-time visibility into critical play habits (via advanced interfaces such as heat maps), game service and safety events, and conversion activities – those activities that highlight play habits that will most likely result in conversion to full-paid subscriptions.
About SL Corporation
Over the past 25 years, SL Corporation has become the most knowledgeable and responsive provider of real-time monitoring, analytics, and visibility solutions. SL’s flagship product, RTView, addresses a broad spectrum of enterprise visibility challenges spanning application performance management (APM), business activity monitoring (BAM), and component-level infrastructure monitoring. RTView has also become the de facto standard for extending the visualization of complex event processing (CEP) engines, TIBCO messaging middleware, Oracle Coherence data grids, and custom applications. SL’s exclusive focus on real-time visibility solutions, commitment to customer success, and partner-centric culture are why thousands of industry leaders have chosen to work with SL to support their most critical applications and businesses. SL Corporation can be reached at +1 415-927-8400 or on the web at www.sl.com.
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