SAN BRUNO, CA -- (Marketwire) -- 05/27/09 -- Adify, the premier vertical ad network management and media services company, today announced that it has released public APIs (application programming interface) to allow Network Builder customers and third-party vendors to extend online advertising solutions across any number of the 12,000 publishers on the Adify Network Builder. These publishers collectively attract 90 million global users monthly.

With this announcement, the company created the Adify Amplified partner program to collaborate more closely with online advertising companies and with its Adify Network Builder platform customers on technology solutions that increase the value for both advertiser and publisher. Initial members of the program include advertising innovators Aggregate Knowledge, Ooyala, Rovion and Wave2 Media Solutions. Vertical ad networks powered by Adify Network Builder, including SixApartMedia's VIP Ad Network and Resonate Networks, have joined Adify Amplified to develop and provide technology solutions that will give them a competitive edge in attracting and serving their high-quality publishing partners.

"Surrounding Adify's community of vertical ad networks and advertisers is a virtual ecosystem with significant business opportunities for innovative advertising technology companies," said Russ Fradin, president of Adify. "As we evolve the Adify Network Builder platform, we are partnering with companies that will push the envelope farther to continue to make online advertising more impactful for all parties."

Adify Amplified opens the company's APIs to enable partners to develop solutions on the Adify Network Builder technology platform, which provides management services and technology that are used to build vertical ad networks and to execute successful distributed advertising campaigns. This open infrastructure delivers content sponsorships, video, display and rich media advertising to the unique specifications of each Network Builder.

Adify partners can grow their businesses by leveraging access to the audiences that Adify's Network Builders have expertly identified and cultivated. Benefits of the partner program and open APIs include:

--  Potential partnerships and business leads with 180 leading vertical ad
    networks and over 12,000 quality independent publishers
--  Technology development support and resources from Adify engineers
--  First-class targeting and ad serving products on the Adify Network
    Builder platform
    

As a result, marketers and online advertising partners can easily integrate the latest tools to improve the creativity and effectiveness of their campaigns running on Adify Network Builder-powered vertical networks. The initial Adify Amplified partners offering value-added products and services to Network Builders, include:

--  Aggregate Knowledge's re-targeting technology can be used by marketers
    to intelligently personalize and evolve marketing messages for users seeing
    ads
--  Ooyala's on-demand video management software allows Adify publishers
    to easily and quickly integrate state-of-the-art video technology and
    advertising
--  Rovion's in-person ad units offer entertaining, interactive video
    advertising that engages target audiences
--  Wave2's iPublish AdPortal self-service platform has been deployed with
    publishers who use it to automate ad sales for lower-priced ad inventory
    

"Adify Amplified exemplifies where the industry needs to move -- towards collaboration and cooperation with innovators who are pushing the boundaries in online advertising and ushering the next generation of solutions," said Tim Young, CEO of Rovion. "Optimizing for the Adify platform helps us expand our reach by introducing our rich media ad technology to new publisher partners."

To be part of Adify Amplified, email amplify@adify.com or visit www.adify.com.

About Adify

Adify Corporation is a vertical ad network management and media services company that is an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises.