LONDON, May 27 /PRNewswire/ -- Cult skincare brand SKIN.NY(R) have issued legal proceedings against beauty giant, Boots the Chemist, for misleading the public. In a recent blaze of publicity, Boots the Chemist claimed that their much-lauded Boots No.7 Protect and Perfect was the first anti-wrinkle cream to be proven to be effective in clinical trials. This is untrue. In fact, SKIN.NY Radical Restructure Complex(R) containing QAL-100(R) was the first complex skin cream with proven clinical trials published in the BJD over 6 years earlier in October 2003.

SKIN.NY(R) also gives faster, broader skincare results. SKIN.NY(R) achieves more in three months than Boots No.7 does in six - SKIN.NY(R) delivers an additional 10% in wrinkle reduction. In fact the "inactive" control cream used in the SKIN.NY(R) study was as effective in 3 months as the Boots Serum was in a year. This also makes SKIN.NY(R) more cost-effective - three month's supply of SKIN.NY(R) costs GBP99.00 whereas six month's of Boots No.7 is GBP197.50.

    
    The facts speak for themselves - the trials

    SKIN.NY     3 month's double blind clinical trials with product used 
                twice daily. Trial data published in the British Journal of 
                Dermatology (BJD) February 2003.

    Boots No.7  6 month's double-blind clinical trials, 6 month's open 
                trials, product used once daily. Trial data published in The 
                British Journal of Dermatology (BJD) April 2009.


    What did they test for

    SKIN.NY     fine lines (measured with objective method laser 
                profilometery, and also with photographic assessment, 
                clinical assessment and self evaluation), deep lines, pore 
                size, pigmentation, bags under the eyes, skin
                colour, telangiectasia (small dilated blood vessels), visible 
                dryness, scaling, elasticity, tactile roughness

    Boots No.7  fine lines/wrinkles, (only clinical assessment, no objective
                clinical measurement was used) dyspigmentation, overall 
                clinical grade of photo-ageing, tactile roughness


    The results

    SKIN.NY     Facial wrinkles at 3 months - P < 0.031
                Improvement of 51% in wrinkle depth (measured with laser 
                profilometry)
                78% Overall improvement after 3 months.
                Plus decreased pigmentation < 0.007
                Decreased under-eye bags P< 0.09
                Decreased pore size P< 0.08

    Boots No.7  Facial wrinkles at 6 months - P = 0.013
                Facial wrinkles at 12 months - P = 0.026
                70% overall improvement after 12 months
                No visible benefits to pigmentation
                No note taken of reduction in under-eye bags or decreased 
                pore size.

SKIN.NY(TM) is available at: Harvey Nichols stores nationwide, Urban Retreat Harrods, http://www.beautique.com & http://www.skinnycosmetics.com.

For mail-order Tel: +44(0)20-7108-6262