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Ola! Colombia Movil and Mobile 365 Join Forces to Provide International Text Messaging
Leading Colombian Mobile Operator Extends Mobile Reach for its 1.5 Million Subscribers

CHANTILLY, Va., May 24 /PRNewswire/ -- Colombia Movil, one of the largest mobile operators in Colombia, has teamed with Mobile 365, the global leader in mobile messaging and data services, to bring international Short Messaging Service (SMS) to its more than 1.5 million Ola! brand wireless subscribers, connecting them for the first time with mobile service customers from operators throughout North America.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040920/DCM016LOGO )

This deal further enhances Mobile 365's unrivaled global footprint, which spans more than 500 mobile operators around the world. Mobile 365 presently delivers more than 80% of cross-operator SMS messaging in the United States. With the addition of Colombia Movil, Mobile 365 now provides interoperability service to over 70% of Colombia's wireless subscribers.

"We are pleased to partner with Colombia Movil to enable greater international communication options for their wireless subscriber base," said Bert Katz, Mobile 365's Vice President of International Sales. "Ola! customers will now benefit from our extensive global footprint and reliable, proven network."

"Working with Mobile 365 to expand text messaging internationally will enable us to deliver increased value to our customers, as well as encourage the SMS development in the country," said Mario Castro, SMS IW project leader of Colombia Movil. "This is a significant new service to our Ola! subscribers, as it will provide them with the means to chat with friends, family, and business partners from overseas with attractive tariffs."

About Colombia Movil

Colombia Movil, the newest GSM operator in Colombia, launched its services in Nov-03 and contributed to the growth industry in this country, (mobile subscribers Sep 2003: 5.5 million, Dic-04: 10.4 million). Currently, the GSM 1900 Operator, provides PCS services to over 1.5 million active subscribers, which represents a market share of 12.4%. The Company's aggressive marketing campaign and competitive tariffs have generated a good positioning as well as pushing its competitors to find ways to be more cost efficient, with a direct benefit to the customer.

About Mobile 365

Mobile 365 leads the world in the global delivery and settlement of mobile messaging and data services. Delivering over one billion messages per month, Mobile 365 is the global leader in mobile interoperability messaging, including SMS, MMS, WAP, and Instant Messaging. With links into more than 500 mobile operators around the world, Mobile 365's global connectivity and network reliability inspire confidence that your inter-operator messages and interactive campaigns get successfully delivered, and that your revenue is always processed quickly. Headquartered in Chantilly, Virginia, USA, Mobile 365 has offices in Beijing, Guangzhou, Hamburg, Hong Kong, Kuala Lumpur, Lisbon, London, Madrid, Mexico City, Milan, Paris, San Mateo (California, USA), Sao Paulo, Shanghai, Singapore, Sydney, and Taipei. Major operator customers include Verizon Wireless, Vodafone, AT&T Wireless, T-Mobile, Telcel, Telefonica, and O2. Major brand customers include Volvo, Sony Pictures, MSN, Citibank, Siemens, Ogilvy, Dunkin' Donuts, Vodafone, and more. For more information, visit: http://www.mobile365.com/.

Mobile 365

CONTACT: Sara Luster, +1-703-287-7802, or sluster@sheahedges.com, for
Mobile 365; or Leyla Ponce de Leon, Public Relations of Colombia Movil,
+573003808182, leyla.ponce@colombiamovil.com.co

Web site: http://www.mobile365.com/

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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