SYS-CON UK Authors: Salvatore Genovese, Jeremy Geelan, Jamie Matusow



Portal Wars: Google Takes On Yahoo! / MSN / AOL

Starts Testing Customized Portal Page: "Fusion"

"It turns out that people really want a personalized Google," said Google Inc CEO Eric Schmidt recently in an interview. "They want Google, but they want it to be their Google."

With this in mind, Google has started testing a customized portal page, "Fusion," that lets Google users to personalize the whitespace on the Google home page with features like stock quotes, e-mail, and news.

In the sample page Google is currently displaying at http://www.google.com/ig, users can see that whitespace populated by a panel bringing together Gmail, Google News, Wired News, a Word of the Day feature, today's Weather, and a Stock Market report.

The new "Personalize Your Homepage" trial is also featured at the top of the Google Labs page, Google's so-called "technology playground."

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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