SYS-CON UK Authors: Salvatore Genovese, Jeremy Geelan, Jamie Matusow

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NewACT and Motorola to Introduce vufone(TM) Worldwide on AURA(TM)

Service Launched on Motorola's Unique Handset That Breaks Convention and Re-Establishes Artistry in the Design and Manufacturing of Mobile Devices

SAN FRANCISCO and YOKNEAM, Israel, January 27 /PRNewswire/ -- The vufone service launched as a pre-loaded application on AURA, Motorola's phone inspired by luxury watches and handcrafted design, and is enabling a seamless experience for consumers to gain true mobile freedom and manage their contacts, calendar, pictures, videos, music, messages and more from the Web, PC and various internet services. Customers can upload and download media content over-the-air from the Web directly to their handsets, and organize and share their mobile content using a customized and personalized friendly web interface.

"The majority of mobile phones do not make it easy for users to manage their own data and connect with various online services. Managing contacts, meetings, publishing or downloading media files and migrating data between mobile devices is usually a challenge." said Roy Erez, VP Business Development and General Manager North America of NewACT. "NewACT has leveraged its existing offering and technology already commercially deployed with several mobile carriers, and have introduced vufone as an end-to-end service to improve the way users deal with their day to day content and mobile phones."

"Introducing a new handset carries with it the challenges of migrating or losing valuable user content stored on legacy devices," says Paul Leeper, Director of Partnership Management, Motorola Mobile Devices. "By working with NewACT to offer the vufone service, Motorola is enabling AURA users to manage their mobile content across devices and mobile networks, making the transition much more seamless."

For additional product information on AURA by Motorola, please visit http://www.motorola.com/motoinfo.

About NewACT

NewACT is a leader in mobile data virtualization services. By using NewACT's vufone service, the mobile phone becomes an integral part of the users' digital life. Users of the vufone service enjoy unprecedented freedom and flexibility to synchronize, centrally store, customize and share any data that has accumulated on their mobile handsets such as contacts, calendar, pictures, videos, audio files and messages regardless of the mobile network or specific phone they are using. NewACT's vufone service allows users to manage their data on any phone, and creates a bridge between the mobile and Internet services of choice. For more information, please visit http://www.vufone.com and http://www.newact.com.

    Media inquiries:

    NewACT Ltd
    Sharon Steiner
    Email: sharon.steiner@newact.com
    Phone: +44-2081443217


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