SAN FRANCISCO, Jan. 14 /PRNewswire/ -- TechWeb today announced the launch of Mobile Connect, an event for application developers looking to leverage the boom in popularity of mobile devices. Mobile Connect is designed to be the place for mobile developers to untangle the range of opportunities available to them and cultivate the expertise needed to build the mobile applications of the future. Mobile Connect takes place March 10-13, 2009 at Santa Clara Convention Center alongside Software Development Conference and Expo (SD West). More information can be found at http://www.MobileConnectEvent.com.

Through informative Tutorials, Keynotes, Case Studies, Educational Sessions and a dynamic Exhibit Floor, Mobile Connect will educate seasoned mobile application developers and newcomers alike in what's coming in the next year across the mobile stack and how to make the best choices for their organization.

"Three trends led TechWeb to launch of Mobile Connect," said David Berlind, Conference Chair, Mobile Connect. "The first is the way in which the growing use of wireless handsets as desktop replacements has placed a new priority on developing for the mobile market. The second is the rapid proliferation of technologies, and the absence of a single event to learn about them. And the third is the myriad mobile platform choices facing developers of mobile consumer and business applications."

Mobile Connect will focus on a wide-range of topics via select tracks, including Mobile Application Lifecycles, Mobile Development & Technologies, User Experience, Future Trends and the Mobile Web. The event is designed to bring seasoned mobile application developers and those new to the market:

    -- a comprehensive forum for discovering how best to leverage the
       opportunities of the mobile industry;
    -- access to what's coming in the next year across the mobile stack;
    -- a connection with other mobile application developers;
    -- the information necessary to select the most appropriate technologies
       and mobile partners; and
    -- the ability to apply existing development skills to the mobile market.

"Mobile Connect is the one place where developers can expand their skills and make the tough decisions about which mobile platforms and services to use in the deployment of their future applications," said Greg Kerwin, Vice President , Global Brand Development, TechWeb.

Mobile Connect' s Advisory Board members include: John Andrews, President & CEO, Evans Data Corporation; Mike Brittain, Engineering Architect, CafeMom; Tim Chang, Principal, Norwest Venture Partners; Maha Ibrahim, General Partner, Canaan Partners; Nickolas Landry, Principal Architect & Practice Manager- Enterprise Mobility, Infusion Development; Naveen Selvadurai, VP of Engineering, Socialight; Philippe Winthrop, Director of Global Wireless Practice, Strategy Analytics; and Steve Wylie, General Manager, Mobile Business Expo.

Call for speakers for the event is open and closes January 31, 2009. To register a speaker visit http://mobileconnectevent.com/call-for-speakers/ .

About TechWeb

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3* million business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections

SOURCE TechWeb