WideOrbit Inc. announces Phil Antonson has joined the company as Director of Professional Services. WideOrbit’s Professional Services division has seen strong growth over the past year as clients are focusing on process and production efficiency improvements, investing in their human and application resources through training, consolidation opportunities, station and channel additions, and custom development. Phil’s leadership and efforts will improve WideOrbit’s ability to respond to client needs.

WideOrbit drives the business of selling advertising - maximizing advertising profitability and sales efficiencies. Media companies around the globe rely upon WideOrbit software to manage their entire sell side advertising business from order entry through collections. WideOrbit software simplifies and automates the sales, traffic and billing of advertising and enables a wide range of advertising mediums today and in the future. WideOrbit manages more than $12 billion in advertising revenue and is currently used by more than 1,200 television stations, radio stations and cable networks, as well as mobile devices and digital display networks.

In addition to his role of managing WideOrbit’s Professional Services Team, Phil will draw on his previous experience working with cable interconnects and MSO’s to assist in the business development and sales of WideOrbit’s Cable Interconnect product. This product has already been successfully deployed at Adlink, the nation’s leading interconnect, as well as at several other interconnects and MSO’s.

Phil brings to WideOrbit more than 17 years experience in the television industry in the areas of national broadcast, national cable and local cable. He comes to us after 16 years in the Media Division at MSA (Management Science Associates, Inc.). In his last position at MSA, Phil was Account Group Director and managed a team of product and account managers responsible for new business development for MSA’s Media division. Prior to this role, Phil was in MSA’s sales division focusing on selling MSA’s cable interconnect product and its national cable network product.

“We are very pleased to have Phil on board,” states Mike Zinsmeister, Vice President of Sales for WideOrbit. “His brings valuable experience that will directly contribute to the development of WideOrbit in two areas that are poised to have tremendously strong growth over the next year.”

About WideOrbit

WideOrbit provides advertising infrastructure software that empowers media companies anywhere in the world to improve yield management and maximize advertising revenue. WideOrbit delivers flexible software solutions that address the needs of a wide range of advertising mediums today and in the future. WideOrbit simplifies and automates the sales, traffic and billing of advertising with proven software solutions and delivers to customers unprecedented control and visibility into their advertising inventory across a variety of ad mediums.

WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theaters and digital display networks. WideOrbit’s client list includes: NBC, Telemundo, Hearst-Argyle Television, Gannett, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.

WideOrbit was founded in 1999 and has offices in San Francisco, Seattle, Denver and London, England.