- New online destination featuring personalized nutrition and training programs, sport-specific articles, elite athlete videos and blogs -

GLENDALE, Calif., Nov. 20 /PRNewswire/ -- PowerBar, Inc., the company that pioneered the energy bar category over 25 years ago, today launched the new PowerBar Web site. A comprehensive online destination for sports nutrition and training information, the new site also serves as a global communication tool for athletes and experts to engage and share experiences through user-generated content. Visit www.powerbar.com/launch.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/powerbar/35982/

Visitors can create a customized "My Performance" homepage complete with its own unique URL address and outfitted with information important to their personal sport interests, such as personalized training programs, sports nutrition articles, expert Q&A and tips from world champion athletes in that discipline. There are 17 sport communities to choose from including cycling, running, soccer, basketball, football and racquet sports. Each community features a leader who maintains a blog and event schedule and shares articles relevant to their sport.

"The new PowerBar.com is truly a global community where users can network with athletes and experts, find a training partner or just talk about sports in general," states Todd Manion, head of communities and conversations at PowerBar. "This new site is a way to get inspired and stay inspired about fitness, training and sports and it also gives consumers a voice in the process."

Features of this innovative new online sports nutrition and training platform include:

Community

In addition to the 17 sport-specific communities consumers can join, there are also eight additional platforms: Ironman, Fitness, Team Elite, Coaches, Race Directors, Event Promoters, Team in Training, and Dietitians. These communities provide users interested in training or nutrition at any level with centralized locations to find expert resources, insider advice and tools using the latest interactive technology. For example, coaches can log in and download printable playbooks and handouts for proper sports nutrition in tennis, basketball, soccer, football and swimming. Athletes and teams can be invited to join the community and share nutrition and training tips.

PowerCoach(TM)

Using PowerCoach(TM) users can create their own athlete-endorsed training program with nutritional plans to prepare for an upcoming event or fitness goal. During the program consumers will receive daily email workout reminders, calculate daily nutritional requirements and monitor their progress with training logs.

PowerBar(R) Expert Panel

PowerBar.com users also have access to the PowerBar(R) Expert Panel for advice and information on the latest in sports nutrition and training. Comprised of leading sports dietitians, researchers, trainers and sports medicine practitioners, the PowerBar Expert Panel advises PowerBar and the sports community on the development of educational programs and materials that relate to sports nutrition and training. The panel also provides expert perspective during professional athlete panels at sporting events throughout the country. All members of the panel share a passion for sports nutrition and a commitment to helping athletes perform at their best.

Global Reach

Consumers can now access the new PowerBar.com site in the U.S. and PowerBar will launch the new online presence in other countries such as Germany and Canada in the near future. As the global community begins to join, users will have the ability to interact with other like-minded athletes and experts to share their insights and knowledge across the globe, and gain a better understanding of sports nutrition and training on an international level.

Music

SpiralFrog (www.spiralfrog.com), the free and legal download music experience, is the music partner behind PowerBar's new online program. Once consumers register for a specific activity, they can choose from 12 free play lists dedicated to different sports. From running to hiking to bicycling, SpiralFrog has made it easy for sporting enthusiasts to enjoy their workouts with pre-made play lists or they can create their own from the catalog of three million free songs.

And Much More

• Hot tips from world champion athletes
• Interactive tools to help train and fuel for maximum effectiveness
• Watch videos and read stories from worldwide events sponsored by PowerBar
• PowerBar Widget -- get the latest sports nutrition advice and innovations delivered directly to the desktop or social network

ABOUT POWERBAR

PowerBar is committed to helping enhance the performance of active individuals by providing cutting-edge nutritional products and sound sports nutrition information. Backed by decades of sports nutrition experience, PowerBar's product line includes a full spectrum of great-tasting food and beverage options developed to meet the nutrition and energy needs of all athletic levels from recreational to endurance. PowerBar proudly fuels world-class athletes including eight-time 2008 Olympic gold medal winner, Michael Phelps, Meb Keflezighi and Allyson Felix, and sponsors premier organizations and events including a global Ironman partnership, the Leukemia & Lymphoma Society's Team In Training program, and the Chicago, Boston and ING New York City Marathons. PowerBar is owned by Nestle SA.

    Contact:
    Bethany Mousseau
    Carmichael Lynch Spong
    bethany.mousseau@clynch.com
    781.544.3677

SOURCE PowerBar