Relationship Advisor for Date.com and Matchmaker.com Offers Dating Advice
    for all of America's Average Joes

MIAMI BEACH, FL, Nov. 14 /PRNewswire/ - The relationship staff at leading online dating websites Date.com and Matchmaker.com were listening when Joe the Plumber, i.e. Samuel Joseph Wurzelbacher, mentioned during a national TV interview that it was hard to meet eligible women. Unlike niche dating sites that cater to very small, niche segments of the population, Date.com and Matchmaker.com are general online dating sites catering to the masses. With our sites filled with millions of middle class Americans - your average working Joes looking to meet that special someone - we heeded Joe the Plumbers' cry for help.

Recognizing that when it comes to dating and relationships, many Average Joes lack the confidence necessary to take even that first step towards love, Shira Zwebner, Relationship Advisor for Date.com and Matchmaker.com, offers the following dating tips:

    1)  Get Yourself Out There - If you put the same energy into finding your
        soul mate as you do with your job and hobbies, you'll be that much
        closer to finding the love of your life! So, sign up for the online
        dating website that works best for you, grab a single buddy and go
        out to a bar when they're running a special for ladies night, or even
        call some family and close friends and ask them to set you up with
        any appropriate bachelorettes. Remember, you gotta be in it to win
        it.

    2)  Conquer your Fears - Like Joe the Plumber, there are many single
        parents starting the dating process all over again. Some are hesitant
        to date for fear that it would negatively impact their children.
        Before you even begin to start dating, sit down with your kids and
        let them know how important it is for you to find your lifelong
        companion and that you're ready to look for love again. You'll feel
        better about dating once you know your children are behind you!

    3)  Be Creative - First dates don't have to begin over coffee or drinks.
        Think out of the box when making plans for your first meeting. It
        doesn't have to break the bank, but it should be something that's
        both memorable and enjoyable. If it turns into a relationship, you'll
        both spend a lifetime fondly looking back on what you did on that
        first date.

    4)  Be Confident About your Career - Were we the only ones listening when
        Joe the Plumber mentioned a six-figured salary? In fact, some blue
        collared workers can rake in as much as lawyers, Doctors and
        actuaries and they don't have the outstanding school loans wearing at
        their wallets. The bottom line is that it's not necessarily what you
        do, it's how you feel about what you do. Women are attracted to men
        who are happy and passionate about their careers, no matter what that
        is. So, if getting up every morning to clean out clogged pipes or
        gutters has you whistling while you work, make sure you let that lady
        you're courting know. Trust us, she'll respect you for it!

    5)  Stop Comparing - It's a common misconception that all women want a
        Hollywood romance - that knight in shining armor to carry her away on
        a white horse. Give women more credit! Most are just looking for
        someone who will respect, love and care about them and vice versa.
        When going out, just be yourself and not someone you think the girl
        you're dating wants you to be.

    6)  Expand Your Horizons - OK, so you're the foremost expert on
        scaffolding and your knowledge of American boxing has you winning
        every sports trivia game, but do you think that's the kind of topic
        your date wants to chat about over cocktails? You don't need to
        travel the world to be considered worldly; all you need to do is take
        some time to expand your horizons. Before your next date, think about
        what she might be interested in talking about; we promise it will
        save you from the awkward silence that comes from having nothing to
        say to each other.

    7)  Work With What You Have - Do you look in the mirror and not like what
        you see? There has got to be something about your appearance that you
        like - find it and flaunt it! Women are attracted to a man who is
        confident about himself. So next time, spend your hours appreciating
        what you see in the mirror instead of picking away at your perceived
        faults. Then take that newfound confidence out on the town and meet
        that special someone!

    8)  Open Up To Love - We know it's difficult to go on date after date
        being open to love, especially when you put yourself out there and it
        doesn't work out. Since many of you have been hurt over the years,
        it's natural to be guarded on the first couple of dates. Before you
        go on your next date, psych yourself up that this could be the love
        of your life. We know it's a gamble, but a winning one at that if it
        works out!

    9)  Be Attentive - Women respond well to a man who has been listening to
        them! Did your date ever mention an addiction to a specific TV show?
        Set your TIVO and try to catch an episode on TV. Did she express a
        desire to take a trip to Europe? You don't need to book two plane
        tickets to Paris to stop by a Barnes & Nobles and leaf through a
        Lonely Planet book on France. Is she an animal lover? Do a Google
        search about her pet-of-choice so you can come prepared to ask her
        plenty of questions about her favorite animal.

    10) Nice Guys Don't Always Finish Last - Why does it seem like women are
        always going after the wrong guys? You're confused as to why a nice
        guy like yourself is still single, while that bully from High School
        has been married for years and is already on his fourth child. Don't
        despair! There are plenty of women who just want a nice, decent guy
        to spend the rest of their lives with. So keep looking, there's at
        least one girl yearning for a guy like you to come around and treat
        them well on a date.


    About Avalanche, LLC
    --------------------

Avalanche operates several leading online dating websites, including Date.com, Matchmaker.com and Amor.com. Date.com launched on Valentine's Day 1997 and has become one of the world's most popular dating websites. First started as a Bulletin Board System in 1986, Matchmaker.com is the oldest online dating site. It was acquired by Avalanche in 2006 and targets those singles seeking serious relationships. Amor.com, launched in 2007, is a rapidly growing destination for Hispanic singles. Avalanche hosts more than 10 millions members worldwide, with the sites adding over 100,000 members each month. Additional information is available at www.date.com.

SOURCE Date.com