daratechPLANT, the world’s leading plant asset lifecycle management event, announced today that Google will be sponsoring its 2009 Conference, February 23 – 25, at the Hilton Americas in Houston. daratechPLANT also announced that Aidan Chopra, Product Evangelist, Google SketchUp, will be delivering the keynote address on Wednesday, February 25, at 8:00 am.

Mr. Chopra will provide the daratechPLANT audience with an insider’s view on Google’s work in the 3D and geospatial arena, and what might be coming next. He will address how ideas like real-time collaboration, cloud computing and mobile access to information will affect the way companies deal with 3D data, some of the challenges involved in working with 3D information, and how they might be overcome.

“We are thrilled that Google is sponsoring daratechPLANT 2009, and that this is the first plant asset lifecycle management conference serving the petrochemical/chemical, energy/power, oil & gas and shipbuilding industries that Google will be sponsoring and exhibiting at,” said Sean Guerre, president of the TradeFair Group.

“Mr. Chopra’s keynote is an exciting addition to the daratechPLANT 2009 Conference agenda,” said Kim Arellano, daratechPLANT Conference Director. “The prestigious list of industry leaders, visionaries and experts we have confirmed to speak at daratechPLANT 2009 ensures attendees will gain invaluable information and unmatched insight into the latest technologies in the fast evolving plant asset lifecycle management space.”

daratechPLANT is organized by TradeFair Group, Inc. For the latest info and to register, visit www.daratechPLANT.com. For info on becoming a sponsor and/or exhibitor, contact Julien Dupont at 214-358-5359 or juliend@tradefairgroup.com. For info on speaking or serving on the Advisory Board, contact Kim Arellano at 832-242-1969 ext. 313 or kima@tradefairgroup.com.

About TradeFair Group, Inc.

A leading energy industry information provider, with conferences, tradeshows, and publications for the oil, gas, petrochemical, power generation, transmission, and coal industries, TradeFair Group, Inc., a part of Access Intelligence LLC, produces events throughout North America, and its publications and online properties serve a global marketplace. Additional information is available at www.TradeFairGroup.com.