BUDAPEST, HUNGARY -- (Marketwire) -- 10/20/08 --

Booth #13

WHO:

Verimatrix enhances the value and security of pay-TV networks with advanced technologies designed to address the content protection challenges of today, and those of tomorrow. The Verimatrix 3-Dimensional Content Security approach provides a framework to enhance operator competitiveness and the consumer experience in the new world of pay-TV.

Pierre Hunter, VP of Sales, EMEA at Verimatrix, has 25 years of international business experience in the telecommunications and pay-TV industries. Most recently, he was director of business development at Irdeto where he developed and implemented the company's global IPTV commercial strategy. Hunter was also instrumental in the successful deployment of Amino Communication's set-top box solutions in the EMEA market.

WHAT:

Conference Session:

As part of the "Lessons from the field" session, Hunter will participate in this panel discussing the lessons operators have learned during IPTV trials and deployment, and look ahead at how they can expand their services.

The panel will look to address the following questions:

--  What are the services that drive early subscriber acquisition and
    growth?
--  How have IPTV providers set themselves apart from cable and satellite
    rivals?
--  Do subscribers buy on price or service quality?
--  What services have performed best -- are there any surprises?
--  Would IPTV service providers do things differently, given another
    chance?
--  Does IPTV have a killer application today -- or is there one coming?
--  What does the future hold for IPTV?
    

WHEN:

Tuesday, Oct. 21, 2008 at 3:50 p.m.

Product Focus:

Verimatrix Video Content Authority System (VCAS) -- Presentation of the global number one IPTV and broadcast video content security architecture deployed across multiple device types.

WHEN:

During exhibition hours; Tuesday, Oct. 21 - Wednesday, Oct. 22, 2008

WHERE:

IPTV World Forum Eastern Europe, Hilton, Budapest, Booth #13

About Verimatrix

Verimatrix sets the standard for software-based content security and revenue enhancement technologies in pay-TV networks, with a global customer base of telecommunications providers. The Verimatrix Video Content Authority System (VCAS(TM)) offers a suite of next-generation technologies that has been independently audited and ranked as the global leader in IPTV content protection. VCAS was designed for two-way and hybrid networks to protect content and enhance revenue streams, while combating digital piracy wherever it occurs within the distribution chain. The company's content security experts maintain close relationships with the major studios and broadcasters to help address the challenges facing pay-TV networks of today, and those of tomorrow. Verimatrix customers benefit with most favorable access to premium content, enabling the richest, most versatile viewing experience for their digital video subscribers. For more information on why VCAS is the most widely deployed IPTV content security system with tier one operators, please visit www.verimatrix.com.

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