SYS-CON UK Authors: Salvatore Genovese, Jeremy Geelan, Jamie Matusow

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UpCode and Goss International Turn Print Into Interactive Media With GossRSVP(TM) and UpCodes Mobile Access and Interaction (MAI)TM Platform

LOS ANGELES, October 14 /PRNewswire/ -- UpCode and Goss International announce that they are working together to turn all print material into interactive media utilizing GossRSVP and UpCode. Through its relationship with UpCode, Goss International now gives products like newspapers, magazines and all printed materials a new revenue stream and a new way to improve the effectiveness of print. GossRSVP enhanced with UpCode gives print users the ability to monitor and manage their own program directly with the GossRSVP web service. The UpCode Platform allows publishers, advertising agencies and other organizations the ability to provide a global multi-platform distribution advertising platform.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080821/317492 )

"The mobile phone is the personal communication tool," explains Toby Clarke, Vice President for Goss International. "The GossRSVP system links this technology with print, enhancing the already high ROI value of print by making it more interactive." Small GossRSVP 2-D bar codes and alpha-numeric sequences can now be included in printed materials providing the reader a secure link to enhanced value. "Print continues to deliver a very strong return on investment, and this interactive capability improved by UpCode enhances the value of print."

Jerald Cavitt CEO for UpCode USA states, "We are happy to include Goss International as another member in our growing global arsenal of companies using our Mobile Access and Interaction' Platform (MAI)(TM). We are excited to work with such an innovative printing company like Goss." Mr. Cavitt also states "UpCode and Goss International have now started to enable the many possibilities of interactivity with newspapers, magazines and other printed materials including giving people choice, convenience and control when utilizing UpCode coupled with GossRSVP."


UpCode(TM) includes an optical reader that uses mobile devices to add any electronic information or system to printed product and screen media.


ABOUT GOSS International:

Goss International Corporation is a leading global supplier of advanced printing solutions. With manufacturing sites in America, Asia and Europe and a support network spanning the globe, the company specializes in advanced web press and post press technology for all newspaper, insert and commercial web printing applications. GossRSVP is a trademark of Goss International.

    http:// www.gossrsvp.com


    Eric J. Galletta
    UpCode Solutions USA

    Camilla Sellberg
    UpCode Global

SOURCE UpCode Ltd.

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