Date.com, Matchmaker.com and Amor.com See Growth in New Subscribers;
    Members Spending More Time Looking for Love Online Than on Actual Dates

MIAMI BEACH, FL, Oct. 7 /PRNewswire/ - The majority of Americans are hurting in today's recessed economy and the Nation's singles are no different, with many getting pink slipped before happy hour. And, as people cut back on everything from consumer electronics to out-of-home eating/entertainment spending, Avalanche, LLC, owner of leading online dating sites Date.com, Matchmaker.com and Amor.com, reported today that it has experienced growth during these cash strapped times. Additionally, a new poll reveals that site members are becoming frugal with dating, investing more time looking for love online before committing to a date.

"We were not surprised that overall revenues for Date.com, Matchmaker.com and Amor.com grew 17% compared to the first and second quarters of last year," said Meir Strahlberg, CEO of Avalanche. "Singles are being a lot more strategic with their dating methods, spending more time making sure the person they meet online is worth the cost of a date. And, while many members are reining in what they deem non-essential expenditures, we've found that with singles the search for love and a soul mate is as much of a priority as paying the monthly rent check or electric bill."

In addition to the influx of new subscribers, current members of Avalanche's suite of online dating sites are logging in with more frequency and spending hours searching through profiles, sending e-mails and utilizing the private chat capabilities. In fact, there has been a steady increase in online activity since the start of the fiscal year with 3% or more month over month, while cumulative growth has netted a 26% change.

Given today's economic climate, we also decided to poll our members to see how they are coping socially. In a new survey of thousands of single men and women nationwide, we asked: The recession might be hurting your wallet, but how has it affected your dating life?

    Following are the complete poll results:

    I spend more time online/on the phone before actually               48%
    setting up a face-to-face date. If I'm going to spend
    the cash, I want to make sure the date is worth it.

    I'm a lot more creative with first dates. Coffee and                11%
    a stroll through the park is a great first date that
    won't break the bank!

    I stopped going to bars and clubs to pick up people,                11%
    the cost for entrance fees and drinks alone were
    killing me! I've been trying to meet people in other
    places, like online, during my commute, at the gym
    or Barnes & Noble.

    Third date dinner and a movie is no longer in my                     9%
    budget, although the nightcap and nookie at my/their
    place is certainly cost effective.

    The recession isn't affecting me at all, I'm still                   5%
    going all out on dates

    All of the Above                                                    16%


    About Avalanche, LLC
    --------------------

Avalanche operates several leading online dating websites, including Date.com, Matchmaker.com and Amor.com. Date.com launched on Valentine's Day 1997 and has become one of the world's most popular dating websites. First started as a Bulletin Board System in 1986, Matchmaker.com is the oldest online dating site. It was acquired by Avalanche in 2006 and targets those singles seeking serious relationships. Amor.com, launched in 2007, is a rapidly growing destination for Hispanic singles. Avalanche hosts more than 10 million members worldwide, with the sites adding over 100,000 members each month. Additional information is available at www.date.com.

SOURCE Avalanche, LLC