SAN DIEGO, CALIFORNIA -- (Marketwire) -- 02/28/13 -- Gatorz Inc. (TSX VENTURE:GTZ) ("Gatorz" or the "Company") announced today that the Company has retained Park Lane IBS, LLC ("Park Lane"), a sports investment bank based in Los Angeles, California. Park Lane will be the exclusive advisor to Gatorz as the company begins to execute on its growth strategy.

Pursuant to the terms of the agreement with Park Lane, Park Lane will assist the Company in sourcing new sources of capital and potential acquisition opportunities. For its services, Park Lane has been paid US$50,000 and granted options to purchase up to 500,000 common shares of the Company at a price of $0.10 per share.

Chairman of Gatorz, Mike Dianna, said, "We are extremely pleased to have Park Lane and Andrew Kline as our new advisors to the Company. Park Lane is the premier sports investment bank in North America and we are very fortunate to have them on our team."

Founder and Managing Director of Park Lane, Andrew Kline, added, "Park Lane is very excited to have the opportunity to work with Gatorz. We see opportunities for mergers, acquisitions, business development, and operational adjustments that can drive significant revenue and value to the company."

About Park Lane IBS, LLC

Park Lane is an investment bank founded to provide sports finance advisory services to a variety of clients in the sports industry. The firm supplies mergers and acquisitions advisory, corporate finance, consulting, financial advisory, and restructuring to sports leagues, teams, investors, and sports-related businesses. Park Lane combines in-depth financial expertise with unparalleled access for its clients.

About Gatorz

Gatorz Inc. (www.gatorz.com) designs, develops, manufactures, and distributes performance eyewear, including sunglasses crafted from 7075 billet aircraft aluminum and from premium injection-molded Italian frames. Gatorz precision-built aluminum eyewear is proudly made in the USA, offering superior craftsmanship, performance and durability. Gatorz proprietary technologies include the ability to customize the frame to the wearer's specific facial features. In addition, the Company's lens technology, TruRay Optics, offers a comprehensive assortment of ballistic impact-proof lenses which are 100% UV-blocking, optically correct and distortion-free. Gatorz's distribution markets include motorcycling, motorsports, skydiving, military, off-road, hunting & fishing, action sports, and youth lifestyle markets.

Certain information in this press release may contain forward-looking statements. This information is based on current expectations that are subject to significant risks and uncertainties that are difficult to predict. Actual results might differ materially from results suggested in any forward-looking statements. Gatorz Inc. assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements unless and until required by securities laws applicable to Gatorz Inc.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.