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SYS-CON UK Authors: Salvatore Genovese, Jamie Matusow

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Sales of Actix RAN Analytics and Optimization platform increase by 30%

Actix has announced record orders for its RAN analytics and optimization platform, known as ActixOne, for the fiscal year that ended on January 31st, 2013. Global demand for the company's Customer Experience Analytics (CEA) solution was the basis for the strong performance.

“In the last year we’ve added new customers in Europe, The Middle East, Asia Pacific and the Americas, cementing Actix as one of the few truly global analytics and optimization companies. We’ve entered our new fiscal year, starting Feb 1st, with a record backlog of ActixOne orders and expect a strong performance in 2013," said Bill McHale, CEO at Actix.

Actix has taken an innovative approach by integrating the in-depth views of a customer's experience in the RAN with optimization use cases, so RAN engineers can improve the performance of the network in a variety of ways. Geo-locating individual or groups of customers down to street level, provides intelligence that enables the engineers to take action in the most obvious places—where their best customers are unhappy.

McHale continued, "A very recent contract for over $3M for our integrated CEA and Optimization solution from a mid-sized operator is indicative of the benefits our approach has to offer mobile network operators. Additionally, Huawei has selected our Customer Experience Analytics solution to be integrated into their SmartCare SEQ solution as part of an OEM contract.”

“Understanding customer experience across 2G, 3G & LTE networks is critical to the success of operators’ optimization, HetNet planning and monetization efforts,” said Richard Kateley, Actix CTO. “At Mobile World Congress we’ll be demonstrating our new advanced Customer Experience Analytics that will enable operators to optimize their network for new revenues.”

Actix also announced it will release its first annual “State of the RAN” report, built using real customer data obtained from CEA’s in depth analytics. The study will look at how people, places and devices are shaping the customers experience and the RAN.

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About Actix

Actix is the recognized global leader in mobile RAN analytics and optimization, providing the world’s operators and vendors with actionable subscriber, network and competitive intelligence to realize the full potential of their networks.

Founded in 1991, Actix has built an unrivalled customer base of over 400 operators and equipment vendors who use its award winning solutions to rollout LTE on time, improve customer experience in the RAN and optimize multi-vendor 2G, 3G and 4G networks.

Actix has been a driving force in transforming the world’s mobile networks, delivering cutting-edge, carrier-proven solutions that are the de facto standard. With offices across Europe, North America, Latin America, the Middle East, Asia, Australia, China and Japan, Actix can offer the scale and global perspective that is critical in today’s dynamic mobile landscape.

For more information, visit www.actix.com

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