|By Marketwired .||
|February 6, 2013 12:21 PM EST||
SAN FRANCISCO, CA -- (Marketwire) -- 02/06/13 -- Phizzle, a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced Kroenke Sports & Entertainment has selected Phizzle as vendor of choice to power robust and enhanced mobile marketing campaigns for the Denver Nuggets (NBA); Colorado Avalanche (NHL); Colorado Mammoth (NLL); the Pepsi Center, and Altitude Sports & Entertainment, the regional sports network that broadcasts the teams' games.
Recognizing that mobile continues to emerge as the most influential channel for their fans, Kroenke Sports & Entertainment is committed to implementing an integrated digital experience designed to recognize and reward audience engagement through SMS, mobile web and real-time interaction. Phizzle will provide Kroenke Sports & Entertainment with a comprehensive set of mobile & digital marketing tools that integrate, multi-channel marketing programs for fans, event sponsors and local advertisers -- before, during and after the games, during broadcasts and on the digital boards inside Pepsi Center.
Whether at the game, at a Pepsi Center concert or watching at home, Phizzle's proprietary solution, Broadcaster iX, a live event presentation solution, powers the 'here and now' dialogue with audiences. Kroenke Sports & Entertainment is utilizing mobile campaigns including Text-2-Vote instant polling, trivia opportunities, Text-2-Win promotions and Text-2-Screen elements through SMS messages, tweets and pictures that initiate real-time dialogue.
"Kroenke Sports & Entertainment is proud to work with Phizzle," stated Tom Philand, Senior Vice President of Partnership Marketing and Media Sales for KSE, "It allows us to engage with our fans with a user-friendly platform. The results to this point have been outstanding."
"We are extremely fortunate to have this opportunity to be partnering with such legendary brands as the Kroenke Sports & Entertainment network," said Ben Davis, CEO of Phizzle. "Kroenke Sports & Entertainment is dedicated to providing a comprehensive digital marketing strategy that dramatically and effectively increases fan participation while initiating one-to-one dialogue with Kroenke Sports & Entertainment supporters. Phizzle is excited about delivering the ultimate fan experience to Colorado."
About Kroenke Sports & Entertainment
Denver-based Kroenke Sports & Entertainment is one of the world's leading ownership, entertainment and management groups. As owners and operators of Pepsi Center, the Paramount Theatre, Dick's Sporting Goods Park, the Colorado Avalanche (NHL), Denver Nuggets (NBA), Colorado Mammoth (NLL) and Colorado Rapids (MLS), KSE's sports and entertainment assets are second to none. Additional properties under KSE's umbrella include Altitude Sports & Entertainment, a 24-hour regional television network; Altitude Authentics, the company's official retail provider; and TicketHorse, the official ticketing provider for KSE teams and venues.
About Altitude Sports
Seen in more than 3.1 million homes in a 10 state territory, Altitude is the television home of the Colorado Avalanche, Denver Nuggets, Colorado Rapids, Colorado Mammoth, Colorado Eagles, Denver Outlaws, the Rocky Mountain Athletic Conference and ESPN Syndication (including the Big 12 Conference and Western Athletic Conference events,) as well as other local regional sports, entertainment and public service programming A full list of Altitude programming and other information can be found at www.altitude.tv
Phizzle, Inc. is a leading technology provider of advanced mobile marketing products and digital advertising solutions. Phizzle redefines how brands effectively use digital and mobile marketing tools to deliver revenue and results. Serving as a mobile channel for brands to navigate through the digital landscape, Phizzle enables clients and partners to deploy targeted mobile campaigns delivering real-time results and creates new inventory to drive sponsorship revenue
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