| By Business Wire |
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| February 6, 2013 06:05 AM EST |
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Research and Markets (http://www.researchandmarkets.com/research/ktrp5v/trendsights)
has announced the addition of the "TrendSights:
Smart Living" report to their offering.
Contemporary consumers generally adopt the mentality that science and
technology are making their lives easier and more comfortable. In a bid
to capitalize on this sentiment, a growing number of CPG brands are
developing futuristic products and services, at the intersection of the
digital and physical worlds, which serve to address consumer and
societal problems associated with the here and now.
- Pinpoint key marketing and innovation "platforms" that can be employed
to identify new product and service opportunities.
- Access a number of unique Datamonitor datasets to better understand
how the exponential changes in technology are transforming consumer
expectations.
- Investigate why consumers are increasingly relying on technology to
meet their consumption and lifestyle needs.
- Understand how "smart" innovation opportunities differ based on
consumers' unique approaches to accessing online content.
Hyperconnectivity - whereby everything is connected - provides the
backdrop to the "Smart Living" sub-trend. "Smart" can be defined by the
so-called "Three I's": interconnected, intelligent, instrumented. CPG
products and services delivering against any of these core dimensions
can be deemed "smart"; those that integrate two or more are "smarter."
In 2011 smartphone penetration reached more than 40% in the US, UK,
Spain, and Italy. In developing nations, ownership is forecast to show
strong growth to 2016. This ever-increasing adoption of smartphones has
(and will continue to) extend the degree of consumer connectedness
globally, driving an expectation for "smarter" CPG solutions.
- What are the key mega-trends, trends, and sub-trends that are shaping
the consumer and innovation landscape? Where does "Smart Living" fit?
- What is the "Smart Living" sub-trend? How does it impact consumers?
- What will the sub-trend mean for core product and marketing innovation
in the consumer product goods industry?
- How can new and emerging technologies be optimally integrated into
consumer and retail product propositions?
For more information visit http://www.researchandmarkets.com/research/ktrp5v/trendsights
