Welcome!

SYS-CON UK Authors: Salvatore Genovese, Jamie Matusow

News Feed Item

Research and Markets: Cloud Gaming Strategies for Multi-Play Operators: Indirect Benefits Can Be As Valuable As Direct Revenue

Research and Markets (http://www.researchandmarkets.com/research/q2mt9v/cloud_gaming) has announced the addition of the "Cloud Gaming Strategies for Multi-Play Operators: Indirect Benefits Can Be As Valuable As Direct Revenue" report to their offering.

For operators, launching a gaming service fits in with a wider digital home strategy, and the transition to becoming experience, rather than just service, providers.

The future of streaming cloud gaming services is closely tied to the availability of high-quality, high-speed connectivity. As a result, operators are a key part of the ecosystem. Cloud gaming platform providers regard operators as a major distribution channel.

For operators, cloud gaming services provide an opportunity to generate new revenue streams, differentiate service bundles, reduce churn and, potentially, stimulate take-up of high-end fixed broadband packages. Our model shows that the latter indirect benefits can be as valuable as the direct revenue.

This Viewpoint provides:

- An overview of the cloud gaming market, with quotes from leading industry players, who were interviewed as part of our research

- An analysis of the cloud gaming value chain

- Examples of operator cloud gaming deployments

- Strategic recommendations for operators on cloud gaming deployments

- A model quantifying the potential direct and indirect financial benefits of cloud gaming to operators.

For more information visit http://www.researchandmarkets.com/research/q2mt9v/cloud_gaming

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.