Research and Markets (http://www.researchandmarkets.com/research/n4r42b/case_study) has announced the addition of the "Case Study: Eircom Is Investing In Analytics To Improve Customer Experience And Drive Growth" report to their offering.

Eircom, Ireland's largest telecoms operator, has decided to make significant investment in analytics improve customer experience and drive growth. In the customer domain, analytics is intended to support multiple use cases from campaign management to competitive analysis, unlocking opportunities for growth and enabling the company to better understand the needs and behaviour of its customers.

For more information visit http://www.researchandmarkets.com/research/n4r42b/case_study