|By Marketwired .||
|January 31, 2013 04:00 AM EST||
LONDON, ENGLAND -- (Marketwire) -- 01/31/13 -- With European leaders still muddling their way through the debt crisis, the willingness of business leaders to throw the dice and take risks, or stay their hand and play it safe is set to shape the coming year. The latest issue of European CEO, available in newsagents now, looks at some of the big trends affecting European economies.
Rita Lobo looks at a rogue's gallery of CEOs whose reputations have been tarnished in recent years. Oren Laurent, on the other hand, is a young CEO whose star keeps rising; he hasn't been afraid to take bold decisions to turn his company into a market leader. He tells European CEO how he raised Banc de Binary from the ashes of 2008's financial meltdown to turn it into a revolutionary provider of binary options.
Marketing is undergoing its own revolution, with Red Bull's recent groundbreaking PR stunt seeing a man jump from the edge of space and into the record books - with the energy drinks brand receiving unparalleled coverage in the process. Michael Zuk examines the changing ways in which such companies are marketing their products.
With newly re-elected US President Barack Obama entering the White House for a second term, many in Europe hope he might engage further with their struggling economies. But Jules Gray explains why the President might actually be turning his back on Europe in favour of the potential riches of the East.
Many firms are also looking abroad to find the growth that could save their businesses, with international expansion being forced on those failing to consolidate highly competitive domestic markets. We look at the greatest challenges facing companies eager grow their businesses overseas.
As shareholders become more wary of corporate investment practises, boardrooms and executives have become more reliant on risk and policy management providers - many of who work externally. We recognise the best of the industry with the announcement of the Risk & Compliance Awards 2013 in this issue of European CEO. View the winners online at http://www.europeanceo.com/home/award-winners/2013/01/risk-compliance-awards-2013/.
To read all this and much more, go to www.europeanceo.com, scroll through the iPad edition, or pick up a copy of the European CEO Spring issue at any good newsagent now.
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