| By Business Wire |
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| January 28, 2013 07:00 PM EST |
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Tvinci,
the leading Pay-OTT Platform provider, has been selected by MediaCorp,
Singapore's leading media company, to power its new cross-device
lifestyle service, Toggle. The deployment is Tvinci’s first in the
Asia-Pacific market as it looks towards expansion in the region.
Toggle will be available on PC, iPhone, iPad and connected TV, available
to consumers as a subscription service or as a pay per view service,
offering linear and video on-demand (VOD) content and access to a
library of over 1000 hours of programming. Toggle's launch is a first
for Singapore, as it enables a leading media company to compete with
local operators creating a paid TV service. The service will be rolled
out internationally in the future.
“Consumers are increasingly using connected devices as both companion
devices and second screens, so we made a strategic decision to make
Toggle not only a direct way for them to watch MediaCorp content
anytime, anywhere, but also a gateway to a new TV experience,” said
Philip Koh, Managing Director, Convergent Media Division, MediaCorp.
“We're happy to have Toggle powered by Tvinci's OTT 2.0 backend, and
confident in the way that our users' devices and content are managed and
delivered. Tvinci's team demonstrated great technical acumen through the
quality and speed at which Toggle has been developed and launched.”
Toggle provides rights protected content across iOS, Android and Windows
devices using Tvinci's multi-DRM capabilities: supporting Microsoft
PlayReady and Google's Widevine DRM simultaneously. Tvinci also allows
Toggle users to rate, share and interact around TV shows, with Twitter
and Facebook integrated from the backend level to the interface.
“Toggle is the perfect example of a leading media company setting the
standard in its local market,” said Ofer Shayo, CEO, Tvinci. “The amount
of content consumed via connected devices is increasing every month.
Leading operators and media companies such as MediaCorp understand the
need to introduce an OTT offering in order to meet viewers' need to
access content on any of their devices, whilst also enjoying an
immersive social experience. We are excited to have launched Toggle with
MediaCorp as our first project in the pan-Asian region, and are looking
forward to deploying our platform in other territories in 2013."
Toggle is due to be fully launched in Q1 2013.
