| By Marketwire . | Article Rating: |
|
| January 15, 2013 10:00 PM EST | Reads: |
291 |
BEIJING -- (Marketwire) -- 01/15/13 -- Media OutReach -- (NYSE: MANU) The world's leading football club, Manchester United yesterday agreed a three year sponsorship with one of China's most prominent banking groups, China Construction Bank (CCB).
As part of the agreement China Construction Bank will hold the rights exclusively to produce the official Manchester United branded credit card in mainland China.
This new partnership is the Club's first sponsorship with a Chinese bank.
The CCB Manchester United Credit Card is set to be popular with the Club's fans in China, offering them a range of exciting benefits including various Club-related benefits and incentives. CCB will be marketing the Manchester United Credit Card to its almost 102 million personal banking customers in Mainland China.
Much like Manchester United CCB has accumulated many accolades, receiving over 30 awards from renowned local and international institutions in the first half of 2012.
Commenting on the partnership, Manchester United's Commercial Director, Richard Arnold, said:
"We are very pleased to be partnering with China Construction Bank to bring the official Manchester United Credit Card to China. Manchester United has a huge following in China of 108 million. We know from our visits there, including to Shanghai last summer, that our Chinese followers have always been among the most supportive. Through our relationship with CCB we hope not only to give fans an excellent product, but also bring them closer to the Club they so passionately support.
"As China's fiscal and industrial strength continues to grow, it is establishing itself as a leader in the global economy and the place for businesses to invest. In 80 major cities in China CCB have almost 60% of all branches, making them the ideal partner to connect with our fans.
"Together with our TV and mobile partners, financial services products give us tangible ways of providing real benefits to our fans that enable them to establish a closer relationship with their favourite team."
As one of the 'big four' banks in China, CCB employs over 320,000 employees and has almost 14,000 domestic branches, as well as overseas branches in Frankfurt, Hong Kong, Johannesburg, New York, Seoul, Singapore, Tokyo and Sydney.
Company Logo
http://release.media-outreach.com/i/Download/471
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 135-year heritage we have won 60 trophies, enabling us to develop the world's leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
Contact
Kate Lowe
Manchester United Ltd
+44 (0) 161 868 8427
Email Contact
Published January 15, 2013 Reads 291
Copyright © 2013 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By Marketwire .
Copyright © 2009 Marketwire. All rights reserved. All the news releases provided by Market Wire are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.
- "All It Took Was One E-Mail to Larry," Says Former eBay Research Director As He Moves to Google
- Google Ramps Up Its Mobile Reach: Launches "Mobile Web Search"
- VoIP Update: Yahoo! Buys DialPad
- Ericsson + Napster = World's First "Wireless Digital Music" Brand
- SYS-CON i-Technology Podcast August 30, 2005
- A Flair for Food - Health-Conscious Cooking Is This Chef's Cup Of Tea
- Sony PSP May Feature Porn
- Free Guest Passes for the SOA World Conference & Expo in NYC
- South Korea is World's Largest Phisher
- Kapow Helps Seiko UK, Provides SMS Text-Alert Services
- Will the Mac OS Now Be Offered by Dell?
- UK Targeted for Trojan Attacks

























