| By Business Wire |
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| January 4, 2013 10:35 AM EST |
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Ultra High Definition (Ultra-HD or UHD) TVs, which offer four times
the display resolution of standard HDTVs, will be installed in nearly 10
million households worldwide by 2016 according to the latest report from
Strategy Analytics, “Global
Ultra High-Definition TV Forecast by Screen Size”. By 2020
more than 130 million households worldwide will own a UHD TV. Major
companies like Samsung, Sony and LG will introduce new UHD TVs at this
month’s International CES in Las Vegas, and while most of these products
will be priced at more than $10,000 Strategy Analytics expects prices to
fall rapidly as manufacturers expand production volumes.
The report predicts that global annual sales of UHD TVs will first break
through the one million barrier in 2015 and by 2020 global annual sales
will exceed 50 million units. The UHD market will be dominated by
jumbo-sized displays of 60-100 inches or more: 80 inch and over displays
will account for 26 percent of global sales in 2020 and 60 to 79 inch
displays will account for 61 percent.
“Current pricing makes UHD TVs more or less unaffordable but TV
manufacturers are expected to make significant production investments in
the medium term, and we anticipate UHD TV prices will fall to the
sub-$2000 range within the next five years,” says Jia Wu, Director of
the Connected
Home Devices (CHD) service. “Once retail prices hit this sweet spot,
sales in the United States, Germany, United Kingdom, Japan, China and
other markets will quickly take off.”
David Mercer, VP and Principal Analyst at Strategy Analytics added: “TV
manufacturers will drive UHD TV adoption in the early years, and the
growing installed base of UHD-ready displays will eventually encourage
content and service providers to deliver UHD-quality sports, movies and
TV shows to premium pay TV subscribers. Internet-sourced UHD video is
also a possibility but could raise significant challenges in broadband
bandwidth and download limits.”
Analyst Blog: http://bit.ly/Vl87TV
About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market
intelligence focused on opportunities and disruptive forces in the areas
of emerging technology, communications and media. For more information,
please visit http://www.strategyanalytics.com/
