|By Business Wire||
|December 24, 2012 08:08 AM EST||
According to the survey report nearly all of the respondents – a selection of leading Marketing companies and agencies including E-Shot.net and SiteVisibility – believe that marketing budgets in 2013 should be focused on web based marketing. The findings of the survey found here show that despite the huge sums of money invested in Television and Radio advertising in 2012, the majority of respondents no longer believe these media to be as effective as they once were.
“Respondents claimed they would spend an average of 67% of a marketing budget on web based activity in 2013.”
Edward Bennett, Senior SEO, Edit Optimisation
A core finding of the survey highlighted a stagnation in companies willing to allocate substantial sums of money for marketing budgets leading to a lack of flexibility. The report further highlights the fact that only 18% of companies surveyed plan to increase their marketing spend in 2013. A lack of consumer confidence alongside political, fiscal and social instability in Europe are cited as key factors to blame.
“We allocate a large portion of our yearly marketing budget on SEO and other online marketing tools. We expect to continue this in 2013 and already are considering increasing the % of budget.”
Mary Doyle, DQ Global
The report also revealed the advice respondents would give to anyone drawing up their marketing budget in 2013. The consistencies that came out included Sharing Departmental Budgets, Investing more in CRM, Leaving a portion of your 2013 budget earmarked for quick reaction to market changes and most importantly remaining flexible.
“Sometimes we wonder why so many companies invest so much of their marketing budgets in TV and Radio advertising. Our best ROI with our marketing budget has and will continue to be through online channels.”
James Lovatt, Core Technical Solutions
The conclusion indicates that upwards of 60% of a company’s marketing budget should be spent within online marketing streams. Traditional media like television and radio arenow seen as a bad return on investment.
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