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SYS-CON UK Authors: Salvatore Genovese, Jamie Matusow

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ACIA/Allergy Alert: Undeclared Milk in Certain Pure Brand Cookies

OTTAWA, ONTARIO -- (Marketwire) -- 12/15/12 -- The Canadian Food Inspection Agency (CFIA) and Pure Indulgent Foods Inc. are warning people with allergies to milk not to consume the Pure brand cookie products described below. The affected products contain milk which is not declared on the label.

All codes of the following Pure brand cookies are affected by this alert:


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Product                                            Size                 UPC
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Midnight Magic - Chocolate Fruit & Nut                                     
 Cookies                                          300 g     8 73376 00105 2
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Midnight Magic Large Individual Cookie             75 g     8 73376 00005 5
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Sweet Potato Pow! Sweet Potato Cookies            270 g     8 73376 00103 8
---------------------------------------------------------------------------
Sweet Potato Pow! Large Individual                                         
 Cookie                                            90 g     8 73376 00003 1
---------------------------------------------------------------------------

These products have been distributed in Alberta and were sold on the Internet via spud.ca.

There have been no reported illnesses associated with the consumption of these products.

Consumption of these products may cause a serious or life-threatening reaction in persons with allergies to milk.

The manufacturer, Pure Indulgent Foods Inc., Calgary, Alberta, is voluntarily recalling the affected products from the marketplace. The CFIA is monitoring the effectiveness of the recall.

For more information, consumers and industry can call one of the following numbers:

Pure Indulgent Foods Inc. at 403-243-5699 or 1-866-515-7873 or 403-606-7358; or

CFIA at 1 800 442-2342 / TTY 1 800 465-7735 (8:00 a.m. to 8:00 p.m. Eastern time, Monday to Friday).

For information on common food allergens, visit the Food Allergens web page at: http://www.inspection.gc.ca/english/fssa/labeti/allerg/allerge.shtml.

For information on all food recalls, visit the CFIA's Food Recall Report at: http://active.inspection.gc.ca/eng/corp/recarapp_dbe.asp.

To find out more about receiving recalls by e-mail, and other food safety facts, visit: www.foodsafety.gc.ca. Food and consumer product recalls are also available at http://www.healthycanadians.gc.ca.

Contacts:
Media enquiries:
CFIA Media Relations
613-773-6600

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