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SYS-CON UK Authors: Salvatore Genovese, Jamie Matusow

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Zoomifier Corporation: Zoomifier Launch Marks a Milestone in B2B Mobile Customer Engagement

For marketers and sales teams, marketing collateral in the form of brochures, white papers and sales sheets are vital tools in any B2B marketing strategy. Zoomifier Corporation, a start-up based in California, is taking it mobile, providing a richer experience for enterprise customers and powerful analytics for sales and marketing executives.

Allowing businesses to better engage enterprise customers, Zoomifier Corporation has announced it’s innovative cloud based solution, which takes existing sales and marketing collateral and turns it into highly interactive and engaging mobile content. With the capability to provide advanced analytics to help businesses measure the level of engagement and capture qualified leads, it is set to transform the way B2B marketing teams not only distribute content, but gain rich insights into what collateral works and what doesn’t, helping to fine tune marketing communications.

Capturing print ready sales and marketing material, as well as videos and raster images, the solution optimises the content into resolutions that conform to mobile devices, which allows faster transmission at lower bandwidths. All content is indexed to allow for intelligent search within documents and other content. With over the air updates, new and revised content is automatically pushed to the user’s device, so they always have the latest version.

Intuitive mobile apps

Zoomifier Engage, a mobile-based enterprise app, enables sales teams of any size to access, present and share their content with their customers. With cached content, cloud based delivery and the portability of content, the solution enables sales teams to review, present and share important information wherever they are, streamlining the entire sales process.

Zoomifier Community is the second app available, which provides the enterprise customer with a single place to access information from any number of vendors who are using Zoomifier Engage. This provides an enterprise with powerful tools to organise, view and work with content from a number of different vendors, revolutionising the procurement process. The Zoomifier Community app is accessible by customers through mobile devices and a web based application.

Powerful, insightful analytics

Through these apps, the Zoomifier solution tracks all user interactions with content and provides rich analytics through dashboards and intuitive reporting. From insights into the length of time spent reading particular sections, search terms and much more, sales and marketing teams gain more intelligence into not only the quality of their marketing collateral, but the needs and interests of individual leads.

A game-changer for the modern workforce

Delivering closed loop marketing and increased sales effectiveness through continuous interactions, businesses of any size who engage in B2B marketing and sales can benefit from this powerful solution to engage their customers. Chetan Saiya, Founder and CEO of Zoomifier Corporation comments;

“Sales and marketing collateral in the form of brochures, sales sheets, product guides, white papers and many more, represent a significant investment by B2B marketing teams and they are an essential sales tool.”

“Marketers struggle to justify the cost of traditional paper and PDF based sales and marketing collateral since it is very difficult to measure the customer engagement. Sales teams are frustrated since they do not receive the new collateral or updates to existing material in a timely manner. Zoomifier solves this problem by delivering the latest updates to collateral to sales teams instantaneously, at the same time providing in depth analytics and qualified leads through usage tracking on mobile devices.”

Businesses can start transforming their sales and marketing collateral in as little as 30 minutes. With a free plan available for team with 10 users or less, to per user and enterprise pricing, businesses of all sizes can start Zoomifying.

Zoomifier Corporation, a California based startup, has developed an innovative cloud based solution with two mobile apps that helps businesses engage with customers and consumers on their mobile devices and dramatically improve sales effectiveness. Zoomifier achieves this by transforming traditional, online and offline, marketing and communications media such as printed and digital sales collateral, print and TV advertising, product packaging and websites into engaging and measurable mobile content.

Zoomifier Engage and Zoomifier Community mobile apps enable sales teams, enterprise customers and consumers to search, access, view and share marketing material through their mobile phones, tablets and web browsers. The Zoomifier solution manages, process and distributes marketing content to mobile devices, tracks their usage and presents customer / consumer insights in interactive dashboards and intuitive reports.

The team at Zoomifier have unrivalled experience of successfully designing and delivering cloud based Software as a Service (SaaS) solutions to small and large business enterprises. The Founders of Zoomifier have an in-depth understanding of sales and marketing processes and have successfully founded and grown enterprise software companies.

More information and instant sign up to the Zoomifier solution can be found at www.zoomifier.com

The Zoomifier Engage and Zoomifier Community apps can both be found on the App Store for free download.

www.zoomifier.com & Twitter: @zoomifier

This information was brought to you by Cision http://www.cisionwire.com

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