SAN FRANCISCO, CA -- (Marketwire) -- 12/11/12 -- voke, inc., a modern analyst firm focused on data and analysis for the economy of innovation, today announced the publication of a new quantitative Market Snapshot report on Service Virtualization. With the publication of this report, voke continues to lead the market in research on Lifecycle Virtualization, an emerging category of technology delivering immediate ROI to software development organizations.

The new report, based on a survey of 192 participants, identifies the challenges driving organizations to turn to Service Virtualization, and highlights the key benefits that these organizations achieve from implementing this technology. In addition, the report offers a self-assessment of the top 10 questions that organizations should ask themselves, to determine whether they would benefit from adopting Service Virtualization.

Service virtualization emerges as a highly useful tool in the software lifecycle arsenal
Service Virtualization is defined as enabling development and test teams to simulate and model their dependencies of unavailable or limited services that cannot be easily virtualized by conventional server or hardware virtualization means.

"While software development is critical to almost every large business today, inefficiencies in the development process run rampant," said Theresa Lanowitz, lead analyst at voke, inc. "Our survey found that 70% of organizations encounter regular delays of the software cycle. These delays directly affect both software quality as well as the ability to deliver projects on time to meet the business need. Increasingly, organizations are turning to service virtualization to provide them on-demand access to previously unavailable resources."

Key vendors in the service virtualization market, highlighted in the report, include:

• CA Technologies (through the acquisition of ITKO)
• HP
• IBM (through the acquisition of Green Hat)
• Parasoft

In the voke survey, participants cited access restrictions, scheduling constraints, and parallel development as the primary rationale for adopting service virtualization. Adopters of service virtualization technologies found significant, tangible benefits from implementing the technology, including:

• Reduced wait times to access necessary services
• Decreased overall software cycle time
• Increased test coverage
• Shorter test cycle times with less defects entering production

Full details of the results achieved by participants are provided in the report, including average reductions in wait time, test cycles, and defects.

The new report complements voke's previous coverage of the Lifecycle Virtualization market, including research reports on Testing Platforms, Lifecycle Virtualization and Virtual Lab Management.

"Lifecycle Virtualization is time and again proving to deliver immediate benefits to software organizations," continued Lanowitz. "Organizations are increasingly asking 'how can I apply the benefits of virtualization to each of the challenges we face in the software development lifecycle?', and adoption of these technologies is delivering a high return on investment. We continue to encourage companies to evaluate Lifecycle Virtualization solutions to shatter silos and break bottlenecks across the organization, dramatically changing the way software is developed and delivered."

The new Service Virtualization report is available to research clients at www.vokeinc.com. Members of the press interested in receiving a complimentary copy of the report may contact zenobia@zagcommunications.com.

About voke
voke, celebrating its sixth anniversary and founded in 2006, is a modern independent technology analyst firm focused on data and analysis for the economy of innovation. voke's primary coverage area is the application lifecycle and its transformation, including virtualization, cloud computing, embedded systems, mobile and device software. Companies of all sizes, financial firms, and venture capital organizations turn to voke to harness strategic advice, independent and impartial market observations and analysis to move markets beyond the status quo. Please visit www.vokeinc.com to become a research client.

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