|By Marketwire .||
|December 10, 2012 11:20 AM EST||
NEW YORK, NY -- (Marketwire) -- 12/10/12 -- Live Gamer, Inc. (www.livegamer.com), the leading monetization solution provider for the interactive entertainment industry, announced today that it will power the virtual economy used for HAWKEN's Open Beta Event, the most anticipated free-to-play game of the year published by Meteor Entertainment and developed by Adhesive Games. Meteor Entertainment plans to self publish the game globally, with the exception of China, with Live Gamer providing an unprecedented line up of different payment types which will give end users a convenient and easy way to get into the game.
HAWKEN will create an intense battle experience that captures the feeling of piloting a heavy war machine while keeping the action fast-paced and strategic. HAWKEN brings the quality feel and look of a AAA title to the free-to-play sector. HAWKEN has been called one of the most anticipated games of 2012, winning more than 20 press awards at industry events. Virtual goods and microtransactions let players engage within HAWKEN at their own price point and pace, offering an experience that truly stands apart from existing free-to-play mech titles on the market.
Meteor Entertainment and Adhesive Games are using Live Gamer Elements for monetization, including payments, virtual item catalog management, merchandising functionality and analytics in support of increasing conversion rates, boosting ARPU and promoting retention. Live Gamer is also streamlining the look and feel of the purchase flow to support the massive global Open Beta of the title.
Specific payment support at Open Beta will include direct carrier billing and premium SMS billing; international and local bank-branded credit and debit cards; local and international pre-paid cards such as PaySafe Card, Todito Cash Card, Rixty, and several local Korean pre-paid methods including, Book & Life Gift Voucher, CashPlus, Cultureland Gift Voucher, Game Culture Gift Voucher and HappyMoney Gift Voucher.
"It's a great thrill to partner with Meteor Entertainment on the massive -- and massively anticipated -- Open Beta of HAWKEN," said Andrew Schneider, President and Co-Founder, Live Gamer. "We are delighted to have the opportunity to work closely with the talented Meteor team to integrate Live Gamer's Elements e-commerce engine to help power their core business model on a global and unprecedented basis."
"Live Gamer is the trusted industry solution and their global reach made them the obvious partner for our HAWKEN Open Beta Event," said Mark Long, CEO of Meteor Entertainment. "Using their platform we were able to add robust features and functionality as well as payment coverage on a global scale in a short timeframe."
About Meteor Entertainment
Based in Seattle, Meteor Entertainment is a newly-formed video game publisher focused on successfully publishing free-to-play games globally, with an emphasis on compelling content and setting the standard for customer service and community engagement. Meteor Entertainment's first tent pole title is HAWKEN, developed by Adhesive Games and entering Open Beta on December 12, 2012 (12.12.12). To learn more about Meteor Entertainment, visit http://www.meteor-ent.com.
About Live Gamer, Inc.
Live Gamer is the world's first combined digital commerce and advertising platform. With an advanced microtransaction and virtual economy engine, global payment gateways, worldwide ad network and video incentive advertising platform, Live Gamer helps online entertainment companies drive maximize revenue from their content, and connects advertisers to a network of over 60 million users across the US and Europe. Live Gamer's technology has been adopted by leading publishers in gaming, entertainment and social including Facebook, GREE, Electronic Arts, EMI, Take 2, Sony Online and Conde Nast. Advertisers on the Live Gamer Media network include Blizzard, KFC, Best Buy and Sony Computer Entertainment. For more information on Live Gamer and its Elements, Ad Elements, and gamerDNA media services, please visit www.livegamer.com.
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