| By Business Wire |
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| December 3, 2012 06:15 AM EST |
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ReachLocal,
Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for
small- and medium-sized businesses (SMBs), today announced Kris Barton,
Chief Product Officer, will be a featured speaker at Interactive
Local Media West (ILM West), BIA/Kelsey’s
upcoming conference focused on the local opportunity for digital media,
marketing and promotions. He will be participating in a panel titled: SuperForum:
Sales Force Transformation on Monday, December 4th from
3:45pm to 4:45pm.
A key to winning local is the successful transformation of the sales
force and sales channels. During this SuperForum, BIA/Kelsey presents
top findings from its research in this area, and engages with industry
leaders about sales strategies and tactics.
Who:
Kris Barton, Chief Product Officer
What:
"SuperForum: Sales Force Transformation”
Where:
Hyatt Regency Century Plaza, Los Angeles, California
When:
Monday, December 4th at 3:45pm to 4:45pm
How:
For more information on the events or to register,
visit: http://www.biakelsey.com/ILMWest2012/
Biography:
Kris Barton has served as ReachLocal's Chief
Product Officer since February 2012. Previously, he was Chief Operating
Officer of multimedia software and platform company Nero AG from 2010 to
2012. Since starting at Nero in 2006, Barton also held the title of
Executive Vice President of Global Products, overseeing all product
development.
Prior to Nero, Barton served in multiple management roles at Microsoft
Corporation from 2001 to 2006, overseeing the product development
efforts for the MSN online properties including MSN.com and MSN network
channels. Barton has also held product positions at Omniture and Novell
Corporation.
He holds a Bachelor of Arts in business administration
and marketing communications from Brigham Young University.
About ReachLocal, Inc.
ReachLocal,
Inc.'s (NASDAQ: RLOC) mission is to help small- and medium-sized
businesses (SMBs) acquire, maintain and retain customers via the
Internet. ReachLocal offers a comprehensive suite of online marketing
solutions, including search engine marketing (ReachSearch™), Web
presence (ReachCast™), display retargeting (ReachRetargeting™), display
advertising (ReachDisplay™), online marketing analytics (TotalTrack®)
and assisted chat service (TotalLiveChat™), each targeted to the SMB
market. ReachLocal delivers this suite of services to SMBs through a
combination of its proprietary technology platform and its direct,
"feet-on-the-street" sales force of Internet Marketing Consultants and
select third-party agencies and resellers. ReachLocal is headquartered
in Woodland Hills, CA, with offices throughout North America and in
Australia, the United Kingdom, Germany, the Netherlands and Japan.
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