| By Business Wire |
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| November 27, 2012 11:14 AM EST |
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Apple’s share of the tablet market continued to best all others with 55%
unit shipment share in the period, reveals new data from market
intelligence firm ABI Research. Despite maintaining its lead for 10
straight quarters, competition from tablets powered by Google’s Android
OS continue to eat away at Apple’s success. Fifty-five percent is the
lowest share Apple has ever had since launching the iPad in 2010.
“With the introduction of a smaller, lower-cost iPad mini, Apple has
acknowledged Android’s beachhead of 7-inch-class tablets, though at the
same time, it has failed to deliver a knock-out punch through
innovation, pricing, and availability during the most critical selling
period of the year,” says senior practice director Jeff Orr. Following
Apple in shipment share this past quarter were Samsung, Amazon, and
ASUS. Rather than steal share from Android, ABI Research believes the
iPad mini has caused demand for standard iPad models to shift
down-market. Limited availability of iPad mini could be the saving grace
as end-of-year buying ramps.
Nearly 14% share was given up in the quarter to several benefactors,
including Amazon, Google, and Samsung. Android now powers more than 44%
of tablet shipments. “As the OS of choice for the majority of device
OEMs, we expect the Android ecosystem to continue growing in numbers –
new manufacturers, better device choices for reaching more markets, and
more developers finding value from apps and content,” adds Orr.
These findings are part of ABI Research’s Media
Tablets and eReaders (http://www.abiresearch.com/research/service/media-tablets/)
Research Service, which includes Research Reports, Market Data,
Insights, and Surveys.
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research’s worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
