| By Business Wire |
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| November 26, 2012 02:13 AM EST |
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Atrenta
Inc., the leading provider of SoC Realization solutions for the
semiconductor and consumer electronics industries, announced today a
significant expansion in its sales and support operations in Israel with
the addition of a dedicated sales manager and a customer solutions
architect.
Uri Farkash joins Atrenta as sales manager for Israel from Sigrity,
where he was sales and site manager of the Israeli branch until its
recent acquisition by Cadence Design Systems. Previously, Farkash worked
for the Israeli distributor AST, where he served as the director of EDA
& IP operations for more than nine years. Uri Farkash brings 25 years of
electronic design automation (EDA) experience to the position. Uri has a
Computer Engineering degree from the Polytechnic Institute of
Cluj-Napoca in Romania.
Igal Ze’evi, an Israeli Technion ee BSc graduate, joins Atrenta as
customer solutions architect for Israel. Previously, Ze’evi worked at
Synopsys Israel for six years where he was a senior design/applications
consultant delivering services for most of the front-end and back-end
steps in IC design. Before that, Ze’evi served as VLSI manager at
Horizon Semiconductors, senior technical designer at Charlotte’s Web
Networks and group leader for Ethernet IP development at IBM.
Atrenta decided to expand its sales and support operations in Israel to
better serve both local Israeli customers and the many multi-national
customers who maintain design centers in the region.
“Atrenta is seeing significant market demand across Israel. We want to
provide stronger and more complete local support for our growing base of
customers in the region," said Dr. Ajoy Bose, chairman, president and
CEO of Atrenta. “There are many advanced system-on-chip (SoC) designs
being done in Israel making it an increasingly strategic region for us.
Atrenta’s suite of RTL analysis and optimization tools fits well with
this advanced design profile.”
“The SpyGlass platform from Atrenta offers unique capabilities to
address the challenges of the SoC designs being done in Israel,” said
Uri Farkash. “I see tremendous opportunity for SpyGlass solutions within
the region.”
The contact information for Atrenta’s local sales and support team is:
Macabi St. 6, POB 2521
Even Yehuda, 40500
Israel
Phone:
+972-52-2573422
email: uri@atrenta.com
About Atrenta
Atrenta’s SpyGlass® Predictive Analysis software platform
significantly improves design efficiency for the world’s leading
semiconductor and consumer electronics companies. Patented solutions
provide early design insight into the demanding performance, power and
area requirements of the complex system on chips (SoCs) fueling today’s
consumer electronics revolution. More than two hundred companies and
thousands of design engineers worldwide rely on SpyGlass to reduce risk
and cost before traditional EDA tools are deployed. SpyGlass functions
like an interactive guidance system for design engineers and managers,
finding the fastest and least expensive path to implementation for
complex SoCs.
SpyGlass from Atrenta: Insight. Efficiency. Confidence. www.atrenta.com
© 2012 Atrenta Inc. All rights reserved. Atrenta, the Atrenta logo, and
SpyGlass are registered trademarks of Atrenta Inc. All others are the
property of their respective holders.
This press release contains forward-looking statements. Atrenta
disclaims any obligation and does not undertake to update or revise the
forward-looking statements in this press release.
