Waving the flag for the American Express Small Business Saturday® campaign, CallFire (CallFire.com) announced that it is offering a special promotional opportunity for current and future customers, beginning today.

As part of its commitment to helping small businesses grow using its telephony-driven text marketing and mobile messaging tools, CallFire will give away a complimentary SMS keyword to any new signup or existing user.

Recipients who sign up from Nov. 19 through Nov. 26 can receive and incorporate the keyword into their digital marketing campaigns – inviting customers to text that keyword to redeem promotional items and other incentives. The promotion represents a $75 savings for participating customers.

“CallFire has long been a champion of small businesses across the country,” said Dinesh Ravishanker, CEO of CallFire. “Our suite of text marketing and mobile messaging products is ideal for start-ups and entrepreneurial operations looking for easy, affordable ways to kick-start better communications with their customer base. We’re pleased to offer added incentives to our own clients this week in support of the American Express Small Business Saturday initiative.”

CallFire simplifies telephony, making sophisticated, expensive carrier class telecom capabilities available even to small-sized businesses – including start-ups, mom and pop operations, and entrepreneurs working across industry disciplines. The company delivers an affordable, easy-to-use GUI and API platform. Businesses using CallFire’s text marketing, virtual and auto dialing, and mobile messaging tools can reach their customers on any device, over voice or text. The company is now 50,000+ users strong and is helping to empower both the small business and enterprise markets to revolutionize the way they communication with their respective target audiences.

The American Express Small Business Saturday® campaign started in 2010 when the credit giant founded the program to help small businesses get more exposure during one of the biggest shopping weekends of the year. Last year, more than 100 million people came out to shop at independently-owned small businesses on the day. Now in its third year, Small Business Saturday® will be even bigger – as businesses across America, like CallFire, get on board to offer their own customers collaborative support tools and programs.

For more information, new and existing CallFire customers are encouraged to visit www.callfire.com or call 877.897.FIRE

About CallFire

CallFire (callfire.com) simplifies telephony, making sophisticated, expensive carrier class telecom capabilities available through an affordable, easy-to-use GUI and API platform. Any business, from start-up to enterprise, can reach its customers on any device, using text messaging or voice, with CallFire’s massively scalable, cloud telecom platform. CallFire products include Voice APIs, Business Text Messaging, Voice Broadcast, Local Phone Numbers, Call Tracking, IVR, Power Dialing for agents and more. Call analytics enable CallFire’s 50,000 users to reach customers more often using text marketing, virtual numbers, auto dialers and mobile messaging.