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SYS-CON UK Authors: Salvatore Genovese, Jamie Matusow

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Body by Jake Launches Experience™ Application for Dynamics ePlate™ Credit Card Device

Body By Jake makes history again today with the US national launch of the first adventure payments application for the battery-powered Dynamics ePlate™ credit card device. The innovative offering lets consumers earn exclusive health and fitness products.

When the Body By Jake experience™ application is selected, a consumer will earn toward health and fitness products anywhere they use their Dynamics ePlate™ credit card device. Six different categories of fitness items are available including a product signed by Jake for users of the ePlate™ device.

Consumers can sign up for a battery-powered Dynamics ePlate™ credit card device at www.dynamicsinc.com/BodyByJake

“We have been innovative throughout our history at Body by Jake and feel that, with this unique product, we are able to offer our customers a tremendous experience they cannot get anywhere else,” said Jake Steinfeld, CEO of Body by Jake Global LLC. “The Dynamics ePlate™ device is the kind of product that offers our customers another way to achieve healthy rewarding lives.”

“The Body By Jake experience™ application is another great example of how lifestyle brands which specialize in Health and Fitness can leverage the ePlate™ platform to deliver meaningful value to the fitness enthusiast,” said Jeff Mullen, CEO of Dynamics. “As the fitness, body toning and body building-minded culture in the U.S. continues to grow, Dynamics ePlate™ users can start earning Body By Jake items from weight belts, to a complete home fitness gym, or even The Solution® that is personally signed by Jake himself.”

The ePlate™ credit card device is subject to a credit approval.

How It Works

ePlate™ is connected to an ecosystem of experience™ providers that each deliver an individualized brand experience, through an experience™ application, to the consumer. Prior to a purchase, consumers select multiple experience™ applications on their smart phone, tablet, or computer to port to their ePlate™ device. At the time of purchase, the consumer can use different buttons on their ePlate™ device to select different experience™ applications. To learn more about the ePlate™ device, watch the video at www.dynamicsinc.com.

About Dynamics Inc.

Dynamics Inc., founded in 2007 by Jeff Mullen, designs and manufactures intelligent battery-powered payment devices and advanced payment platforms. The company won the $1M People's Choice Award at DEMO Fall 2010, four Finovate Best of Show awards, and Best in Show for Personal Electronics at the 2011 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. For more information, visit www.dynamicsinc.com.

About Body By Jake

For over 30 years Body by Jake has been finding ways to bring people fun, easy-to-use fitness products that deliver results. Founded by Jake Steinfeld, the creator of the personal training industry, the brand has become globally recognized as the leader in fitness standing for quality, health, and a Don’t Quit attitude. Through inspiration, motivation, and innovation, the goal is to help people of every generation have the means and the will to believe in themselves and achieve healthy, rewarding lives.

More info available online at www.bodybyjake.com

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