WGroup, a boutique management consulting firm, today announced it will underscore its leadership focus on new technology trends, with a new brand identity and digital platform for the firm. Key elements of the new brand identity include a new logo which reflects the name change from “The W Group” to “WGroup,” with a bold new logo design.

Along with the logo, WGroup’s new tag line, “Drive Your Business,” captures the essence of the WGroup mission, vision and values to work side-by-side with clients and deliver solutions that enhance progress, transformation and value creation. The logo and tag line is accompanied by a new color palette, imagery, templates and a refreshed suite of new marketing materials. The heart of the color palette is a new and bold red, with a clean, smart color scheme.

Reinforcing the company’s values with a new vision and mission that embraces new trends in IT that are driving the industry, WGroup’s focus continues to be on forward-thinking business strategy. The company’s new mission includes enabling companies to drive their businesses forward, by optimizing business performance, minimizing cost and creating value. WGroup has also refined its management consulting service model, to expand beyond outsourcing advisory, to better capture the work the company does today and better align to client demand for value creation. WGroup’s focused offerings cover Strategy and Organization, Governance and Vendor Management, and Business Technology Consulting Services. The announcement of WGroup’s brand identity is underpinned by the launch of its new website: thinkwgroup.com.

“WGroup’s new brand identity is strengthened by our strong point of view on the market. We believe that business and technology are changing—in some cases faster than we realize. Technology is no longer isolated to the IT department but is owned across the business creating new delivery models, and numerous and evolving business imperatives for our clients that we continue to analyze and implement solutions for,” said Harry Wallaesa, President and CEO. “We are passionate about making technology and process ‘business-driven’ – focused on creating value, delivered from appropriate global resources through operational excellence and leveraging the information and assets of the firm.”

The announcement of its new brand identity and website is a foundation step of WGroup’s overall marketing strategy and vision for the Firm which includes highly-focused and content-rich thought leadership, digital marketing and social media initiatives.

“Our branding initiatives reaffirm our commitment to our clients, service providers and the marketplace that WGroup works in their best interest to deliver value and continues to be a leader in business technology consulting,” said Maureen Barry, WGroup’s Chief Marketing Officer. “This initiative goes way beyond our logo and website. It is a natural progression of the success WGroup has already had in the marketplace under Harry Wallaesa’s leadership, the unique quality of our consultants, and our passion for our work.”

About WGroup.

Founded in 1995, WGroup is a boutique management consulting firm that provides Strategy, Management, and Execution Services to optimize business performance, minimize cost, and create value. Our consultants have years of experience both as industry executives and trusted advisors to help clients think through complicated and pressing challenges to drive their business forward. For more information on WGroup, visit us at thinkwgroup.com.