|By Marketwire .||
|November 7, 2012 09:08 PM EST||
NEW YORK, NY -- (Marketwire) -- 11/07/12 -- Photon's new internet presence reflects its leadership position in a new category of service: Cloud-to-Consumer User Experiences. This category forms at the junction point between creative agencies and IT service providers.
The website is a showcase for Photon's leadership in design and technology demonstrating its cross channel and cross platform expertise. The site is fully responsive and provides a scalable experience across PCs, tablets, mobile phones and other internet connected devices.
Photon's customers span over 25% of the Fortune 100's and hundreds of hottest startups in the industry. Cloud-to-Consumer means a company that provides a single provider with the creative design skills of an agency and a robust IT delivery capacity of a global service provider. The industry today suffers from "throwaway" apps that don't connect to core IT cloud services and reflect a fundamental disconnect between the CMO and CIOs in enterprises. Photon is native-born for the era of mobile convergence.
The site is structured into three principal content area, IDEAS (reflecting the innovative culture of the company and its participation in cutting-edge technology projects and industry leading conversations with analysts and luminaries) WORK (reflecting the showcase of client work done by PHOTON) and NEWS (latest press activity and announcements of the company).
"At PHOTON Cloud-to-Consumer means a one stop shop that both Enterprise CIO and CMOs can agree on for mobile and multichannel user experiences" said Srinivas Balasubramanian, Chief Executive Officer, Photon Infotech. "The new, easy to navigate website showcases Photon's leadership as the largest and fastest growing global provider of cloud to consumer user experiences".
"The new website is a true representation of Photon, always ON and responsive" said Mukund Balasubramanian, CTO of Photon Infotech. "The site has been specially designed to incorporate interactive web response design and creates seamless browsing experience via phones, tablets, PCs or other channels."
With over 1500 trained mobile engineers, Photon has worked with more than 700 customers and creates more than 60 million user touch points every single day. The new website showcases Photon's culture and methodology through seamless combination of design and engineering and creates state-of-the-art user experience.
Photon is the largest global provider of Cloud-to-Consumer User Experiences (C2C-UX). Cloud-to-Consumer User Experiences (C2C-UX) are cross-platform, multichannel solutions that include mobile, social, web, kiosk, and in-store consumer touchpoints. Innovative global organizations use C2C-UX to create a sustainable competitive advantage that leverages the scale and cost efficiency of a Central IT cloud platform with the long tail of app developer and business channels that drive exponential user and revenue growth.
Photon is the largest provider of C2C-UX in market share with over 25% of the Fortune 100 served, largest in dedicated mobile engineers with over 1500 across US, India and Indonesia, and largest in consumer touchpoints with over 60 million. Photon is growing aggressively with sales growth (from March 2009 to today) of 65% year over year and a Customer Base exceeding 700 customers.
The challenge of C2C-UX is in crossing the deep divide between the IT department's Enterprise Cloud technology and the Marketing department's potentially explosive mix of Global, Mobile, Social, Local, and Viral creative designs. Photon bridges this gap by bringing the creative design capabilities of an agency but with a scalable Global IT services capability. As the leading company in this emerging space, Photon is uniquely able to guide its customers from ideation to deployment and beyond. Photon has offices in the US, India, Indonesia, and the Netherlands. For more information, visit www.photon.in
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