| By PR Newswire |
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| November 7, 2012 05:54 PM EST |
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HAWTHORNE, Calif., Nov. 7, 2012 /PRNewswire/ -- This month, Michael Stars debuts the brand's first retail outlet located within the new Paragon Outlets Livermore Valley in Livermore, CA.
"Michael Stars outlet boutique will offer a premium brand experience with high-quality clothing at attractive price points," said co-founder Michael Cohen. "Opening this outlet store is an important part of the progression of our retail growth strategy. It will give us the ability to move through remaining seasonal inventory from our full-price retail doors, as well as boost our overall portfolio with additional brand awareness," adds Sr. Director of Retail and Ecommerce, Jared Ellis.
The new outlet occupies 1,492 square feet and will feature the brand's renowned collections including basics, sweaters, dresses, outerwear, active wear and ponte. In addition, the store will carry an assortment of accessories including hats, bags, belts, scarves, footwear, sunglasses and jewelry. The outlet store will offer high quality branded merchandise at a much reduced price.
The store's design mimics the brand's movement towards modern, luxe styling. Concrete flooring and exposed, open ceilings add a minimalistic aesthetic while galvanized metal accents and grey wood finishing showcase a modern industrial vibe.
Michael Stars will be hosting a grand opening event on Thursday, November 8th from 4-9pm and will offer 25% off purchases of $250 or more Thursday, November 8 through Sunday, November 11. Shoppers will also have the opportunity to win one of four Michael Stars gift cards valued at $100 each.
The Michael Stars outlet store is located at 2972 Paragon Outlets Drive, Livermore CA 94551 and can be reached at 925.583.1846.
ABOUT MICHAEL STARS
Michael Stars redefines contemporary clothing with luxury essentials that embody the modern California lifestyle. The brand offers a complete collection of looks including: tees, sweaters, casual sportswear, outerwear, dresses, linen and accessories. From top fashion magazines to celebrity closets, Michael Stars is spreading "Casual Luxury" around the world. More information can be found at: michaelstars.com.
Kelly Coffey
310.365.6764
kcoffey@michaelstars.com
SOURCE Michael Stars, Inc.
