The not-for-profit PASS technology community today announced the new PASS Business Analytics (BA) Conference, which will take place at the Sheraton Chicago Hotel and Towers, April 10-12, 2013.

Over 1,200 business analysts, data scientists, line-of-business managers, and IT pros are expected to take part in the inaugural PASS BA Conference, which will deliver the real-world insights, prescriptive guidance, best practices, and strategic vision for successfully analyzing, managing, and sharing business information and insights through Microsoft’s collaborative BA platform.

“Microsoft empowers organizations to speed their time to insight from any data of any size, anywhere through a comprehensive data platform which enables accelerated business decision making with the familiar applications that information workers use every day,” said Doug Leland, general manager of product management for SQL Server at Microsoft. “Microsoft looks forward to supporting the PASS organization’s BA Conference and its mission of bringing together data enthusiasts from business and IT to discuss effective and integrated data management solutions.”

Four optional full-day pre-conference workshops will lead into the two-day main conference program, featuring over 60 business and technical sessions across six topic tracks, real-world customer and partner presentations, executive keynotes, and an exhibit hall showcasing the latest partner solutions. Combined with evening receptions and other networking opportunities, attendees will walk away with the contacts, tools, and expertise they need to get the most out of their organization’s data and information.

Topics will encompass everything from big data, advanced analytics, data warehousing, and enterprise information management to BI information delivery and user experience, including self-service analytics and mobility.

Registration for the PASS BA Conference is now open, with the $1,095 early-bird rate available until December 7, 2012. For more information and to register, visit http://www.passbaconference.com.

About PASS

PASS is an independent, not-for-profit association dedicated to supporting, educating, and promoting the global Microsoft SQL Server and Business Intelligence community. From local user groups and virtual chapters to webcasts and the annual PASS Summit, PASS enables knowledge sharing, in-depth learning, and the ability to influence the direction of Microsoft Business Intelligence technologies. For more information, visit the PASS Web site at http://www.sqlpass.org.

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