| By Business Wire |
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| November 7, 2012 05:00 AM EST |
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Vodafone Ghana has selected The Now Factory’s Mobile Moments solution to
deliver exceptional customer experience across its mobile network of 4.3
million subscribers. By providing in-depth visibility on how customers
use mobile data services, Mobile Moments will enable Vodafone Ghana to
optimise the customer experience in real-time, reduce operational costs
and drive new revenue streams.
Vodafone Ghana is the second largest mobile network operator in Ghana,
which is home to a fast-growing telecoms market. Smartphone adoption in
Ghana has seen significant growth over the last 12 months, as customers
demand a richer and more interactive online mobile experience. To enrich
this experience, Vodafone Ghana needs to have an accurate and real-time
understanding of how its customers use mobile data services.
"Delighting our customers means that we are committed to constantly
delivering products and services that really meet their needs", says
Uche Ofodile, Chief Marketing Officer at Vodafone Ghana. "Our
partnership with the Now Factory will allow us to do this in even more
innovative ways".
The Now Factory’s Mobile Moments solution will be deployed across
Vodafone Ghana’s 3G network and will provide granular and meaningful
measurements of the Quality of Experience (QoE) customers receive when
using mobile data services, taking into account, the impact of different
applications and smart devices.
"Our new agreement with Vodafone Ghana expands our presence in the
fast-growing and exciting African mobile broadband market", said Tom
Morrisroe, CEO of The Now Factory. "By selecting our Mobile Moments
solution, Vodafone Ghana is well poised to capitalise on the growing
demand for smart devices and mobile applications."
The Now Factory will exhibit its Customer Experience Solutions at the
upcoming AfricaCom event in Cape Town from November 13th to 15th
2012, Stand # A04.
About The Now Factory
The Now Factory provides real-time insights into how customers use data
services, enabling CSPs to optimise the customer experience and drive
greater profitability. The company is unique in the depth, breadth and
quality of actionable insights it delivers with context at any given
time across different correlations of customers, services, devices and
networks. Its technology has been installed with over 35 network
operators globally across 4 different continents. More information on
the company can be found at www.thenowfactory.com
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