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How to Win Customers and Build Trust Online
What smart companies are doing to build trust and use it to create competitive advantage online

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Businesses with websites need customers' trust. It costs a lot of money to build a good website. Even more to build a brand and advertise it. It's an expensive failure if you lose customers at the final hurdle simply because they don't feel confident enough to buy. Worse; it's bad business. It's like running a marathon and then stopping just before the finish line. This white paper from VeriSign will show how to customers and build trust online.

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About Salvatore Genovese
Salvatore Genovese is a Cloud Computing consultant and an i-technology blogger based in Rome, Italy. He occasionally blogs about SOA, start-ups, mergers and acquisitions, open source and bleeding-edge technologies, companies, and personalities. Sal can be reached at hamilton(at)sys-con.com.

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