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"Liquid IT": BEA's Innovative SOA Initiative Wins Recognition

For "Thawing Out" Frozen IT Assets

BEA has been recognized in an awards scheme for innovative IT solutions. Marge Breya (pictured), the company's senior vice president and chief marketing officer, referred to BEA's SOA approach as 'thawing out frozen IT assets and transforming those assets into liquid IT.'

"We are honored to be recognized ... for our unique 'Think liquid' approach to helping organizations realize the benefits of Service Oriented Architecture," said Breya. "By enabling businesses to organize enterprise IT around services rather than applications, we can help them improve productivity, agility and speed for both business and IT, deliver services faster to align closer with business, respond quicker to changing business needs and overall deliver a much better user experience. We refer to it as thawing out frozen IT assets and transforming those assets into liquid IT."

The BEA SOA initiative, which is designed to provide businesses with the ability to achieve a fast, successful SOA implementation, consists of three core components: platform, practices and people. The platform consists of BEA WebLogic Platform for building services on J2EE and the BEA AquaLogic product family for managing the entire SOA lifecycle in heterogeneous environments. Practices are based on the BEA SOA Domain Model, a proven best practices methodology for successful SOA implementation. Finally, "people" represents the SOA expertise found within the BEA dedicated services and consulting division and partner network.

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WLDJ News Desk 11/21/05 10:15:10 PM EST

BEA Systems has been recognized in InfoWorld's '100 Most Innovative Corporate IT Solutions Awards' for its innovative SOA initiative. Marge Breya, senior vice president and chief marketing officer, BEA Systems, Inc. referred to BEA's SOA approach as 'thawing out frozen IT assets and transforming those assets into liquid IT'.