SYS-CON UK Authors: Salvatore Genovese, Jeremy Geelan, Jamie Matusow

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SYS-CON UK: Article

BT's "Fixed-Mobile" Phone Gives Callers the Best of Both Worlds

"Bluephone" Project Becomes the Long-awaited BT Fusion Product

Britain's largest telco, BT, knew that many of its customers enjoy the convenience of their mobile phones when they’re out and about, but switch to using a landline phone when they arrive back home to save money or because they have little or no mobile coverage. So it launched a project - codenamed "Bluephone" - to create a hybrid phone that would give customers the best of both worlds, in one phone.

The result is BT Fusion, launched today. 

BT Fusion is a mobile phone that uses mobile giant Vodafone Group PLC's UK network when out and about, but then - via a special access point (BT hub) installed in the home - switches automatically when indoors to a broadband line using Bluetooth.

"The announcement marks an important milestone in the broadband revolution, which is allowing people to communicate in ways they never have before,” said BT Retail chief Ian Livingstone.

BT Fusion will be be widely available in September.

"This is going to be a market that grows fantastically over time even though it might take a while to get going. We still expect many millions of converged handsets by the end of the decade,' Livingstone added.

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