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Ericsson + Napster = World's First "Wireless Digital Music" Brand

Personalized Digital Entertainment on the Mobile Phone Expected to be New Goldmine for Operators

"Ericsson and Napster are uniquely suited to offer mobile operators a simple, cohesive and personalized digital music experience for their consumers," said Chris Gorog (pictured below), Napster's chairman and CEO, as Napster and Ericsson announced today a global partnership to offer what they are calling "the first complete, fully integrated digital music service available for mobile operators."

"Ericsson's world-leading wireless and telecommunications solutions experience, along with their exceptional client base, make them the ideal partner to deepen Napster's presence in the global mobile arena," Gorog continued.

The new service - which will carry the Napster brand - will support coordinated wireless and PC downloading of digital music in both subscription and a la carte models, and phone-based initiation will ensure convenient and easy music library access for both mobile and PC usage.

The service is scheduled to go live in Europe over the next 12 months and will initially be offered to operators in select markets in Europe, Asia, Latin America and North America.

"With Napster we are uniquely positioned to deliver the easy to use, complete suite of music offerings our customers are asking for," said Carl-Henric Svanberg, President and CEO of Ericsson, under whose leadership shares of Ericsson have more than tripled since he arrived in April 2003.

Svanberg continued:

"We gain access to the strongest digital music brand in the world and exposure to the largest music catalog available, which will not only increase our customer's consumer offerings and revenues but substantially strengthen their own brand image as well."
The Napster and Ericsson business model accommodates mobile operator participation in all revenue streams, the companies said. The service will allow mobile operators to seize growth opportunities for personalized digital entertainment on the mobile phone and PC, they added, and will also encompass ring tones, master tones, images, wallpaper and video content.

The service scales to current handset models and networks but can also accommodate next-generation technology for newer handsets on higher-speed networks and will be designed to work on mobile phones from all major manufacturers that support content protected by digital rights management. The flexible platform will deliver a complete digital music solution under one brand via a consistent user interface and with billing consolidated by mobile operators.

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Most Recent Comments
progNOSticator 06/15/05 02:07:25 PM EDT

Complete this sentence: 'Napster will be to mobile music what X is to Y...'

NapsterRocks 06/15/05 07:54:56 AM EDT

That's some combination! Who can Nokia team up with to counterattack - MTV, and make it wireless video?